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International Business

Authors

Michael R. Czinkota, Georgetown University, Washington DC, Ilkka A. Ronkainen, Georgetown University, Washington DC, Suraksha Gupta, University of Newcastle upon Tyne
Published 2021

Description

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on…

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Key features

  • Completely updated with current and future issues to ensure students understand changing and growing global markets and opportunities
  • Uses world-wide examples to demonstrate linkages and allow students to comprehend new perspectives
  • Incorporates current and ongoing research and blends theory and applications so students can understand facts rather than just the perception provided by theory
  • Highlights technology and new approaches used in international business to show students the most fast and efficient ways of operating

About the book

  • DOI https://doi.org/10.1017/9781108667487
  • Subjects Business and Management,International Business
  • Format: Hardback
    • Publication date: 16 September 2021
    • ISBN: 9781108476744
    • Dimensions (mm): 246 x 189 mm
    • Weight: 1.44kg
    • Page extent: 588 pages
    • Availability: Available
  • Format: Paperback
    • Publication date: 16 September 2021
    • ISBN: 9781108701440
    • Dimensions (mm): 246 x 189 mm
    • Weight: 1.27kg
    • Page extent: 588 pages
    • Availability: In stock
  • Format: Digital
    • Publication date: 26 August 2021
    • ISBN: 9781108667487

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