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Research Methods in Business Studies

5th edition

Pervez Ghauri, University of Birmingham, Kjell Grønhaug, Norwegian School of Economics and Business Administration, Bergen-Sandviken, Roger Strange, University of Sussex
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors…
pp i-iv
pp v-xi
pp xii-xiii
pp xiv-xiv
pp xv-xvii
pp xviii-xx
Part I - Challenges and Ambiguities of Business Research
pp 1-2
Chapter 1 - Introduction
pp 3-7
Chapter 2 - Research in Business Studies
pp 8-30
Part II - The Research Process
pp 31-32
Chapter 3 - The Research Process
pp 33-44
Chapter 4 - Research Problems
pp 45-60
Chapter 5 - Research Design
pp 61-77
Chapter 6 - Measurements
pp 78-92
Part III - Implementation
pp 93-94
Chapter 7 - Data Collection for Qualitative Research
pp 95-128
Chapter 8 - Qualitative Data Analysis
pp 129-152
Chapter 9 - Data Collection for Quantitative Research
pp 153-181
Chapter 10 - Description and Preliminary Analysis of Quantitative Data
pp 182-209
Chapter 11 - Multiple Regression
pp 210-242
Chapter 12 - Additional Methods of Quantitative Analysis
pp 243-261
Chapter 13 - Cross-Cultural Research
pp 262-275
Chapter 14 - Writing the Final Report
pp 276-292
Appendix A
pp 293-298
Appendix B
pp 299-299
Appendix C
pp 300-301
pp 302-318
pp 319-328
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Online ISBN: 9781108762427
Published online: 17 January 2020
Hardback ISBN: 9781108486743
Hardback publication date: 12 March 2020
Paperback ISBN: 9781108708241
Paperback publication date: 12 March 2020