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Research Methods in Business Studies

5th edition

Pervez Ghauri, University of Birmingham, Kjell Grønhaug, Norwegian School of Economics and Business Administration, Bergen-Sandviken, Roger Strange, University of Sussex
Textbook
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors…
Frontmatter
pp i-iv
Contents
pp v-xi
Figures
pp xii-xiii
Tables
pp xiv-xiv
Preface
pp xv-xvii
Acknowledgements
pp xviii-xx
Part I - Challenges and Ambiguities of Business Research
pp 1-2
Chapter 1 - Introduction
pp 3-7
Chapter 2 - Research in Business Studies
pp 8-30
Part II - The Research Process
pp 31-32
Chapter 3 - The Research Process
pp 33-44
Chapter 4 - Research Problems
pp 45-60
Chapter 5 - Research Design
pp 61-77
Chapter 6 - Measurements
pp 78-92
Part III - Implementation
pp 93-94
Chapter 7 - Data Collection for Qualitative Research
pp 95-128
Chapter 8 - Qualitative Data Analysis
pp 129-152
Chapter 9 - Data Collection for Quantitative Research
pp 153-181
Chapter 10 - Description and Preliminary Analysis of Quantitative Data
pp 182-209
Chapter 11 - Multiple Regression
pp 210-242
Chapter 12 - Additional Methods of Quantitative Analysis
pp 243-261
Chapter 13 - Cross-Cultural Research
pp 262-275
Chapter 14 - Writing the Final Report
pp 276-292
Appendix A
pp 293-298
Appendix B
pp 299-299
Appendix C
pp 300-301
References
pp 302-318
Index
pp 319-328
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Online ISBN: 9781108762427
Published online: 17 January 2020
Hardback ISBN: 9781108486743
Hardback publication date: 12 March 2020
Paperback ISBN: 9781108708241
Paperback publication date: 12 March 2020

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