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Research Methods in Business Studies

Pervez Ghauri, University of Birmingham, Kjell Grønhaug, Norwegian School of Economics and Business Administration, Bergen-Sandviken, Roger Strange, University of Sussex

Description

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors…

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Key features

  • Includes five new and dedicated chapters on qualitative and quantitative data collection and analysis
  • Includes even more examples and exercises in each chapter
  • Provides practical guidelines for dissertation and report writing

About the book

  • DOI https://doi.org/10.1017/9781108762427
  • Subjects Business and Management,Management: General Interest
  • Format: Hardback
    • Publication date: 12 March 2020
    • ISBN: 9781108486743
    • Dimensions (mm): 244 x 170 mm
    • Weight: 0.8g
    • Contains: 57 b/w illus. 87 colour illus. 27 tables
    • Page extent: 300 pages
    • Availability: In stock
  • Format: Paperback
    • Publication date: 12 March 2020
    • ISBN: 9781108708241
    • Dimensions (mm): 244 x 170 mm
    • Weight: 0.7g
    • Contains: 57 b/w illus. 87 colour illus. 27 tables
    • Page extent: 300 pages
    • Availability: In stock
  • Format: Digital
    • Publication date: 17 January 2020
    • ISBN: 9781108762427

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