This is a Sterling guide price. You will be invoiced in the appropriate currency for your country.
- ISBN:9781108926003
- Format:Print/online bundle
- Subject(s):Business Studies
- Qualification:Cambridge AS and A Level
- Author(s):Peter Stimpson
- Available from: June 2021
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023.
This is a Sterling guide price. You will be invoiced in the appropriate currency for your country.
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×- Contents
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Wide variety of new exam-style questions and activities so learners can further test their understanding
Key terms grouped together for quick and simple revision and to support English as a second language learners
Worked examples, including ‘improve this answer’ activities, help learners develop their analysis and evaluation skills, and understand what a ‘good’ answer looks like
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- Contents
- How to use this book
- Introduction
- Introduction to command words
- Unit 1 Business and its environment
- 1. Enterprise (AS level)
- 2. Business structure (AS level)
- 3. Size of business (AS level)
- 4. Business objectives (AS level)
- 5. Stakeholders in a business (AS level)
- 6. External influences on business activity (A level)
- 7. External economic influences on business activity (A level)
- 8. Business strategy (A level)
- 9. Corporate planning and implementation (A level)
- Unit 2 Human resource management
- 10. Human resource management (AS level)
- 11. Motivation (AS level)
- 12. Management (AS level)
- 13. Organisational structure (A level)
- 14. Business communication (A level)
- 15. Leadership (A level)
- 16. Human resource management strategy (A level)
- Unit 3 Marketing
- 17. The nature of marketing (AS level)
- 18. Market research (AS level)
- 19. The marketing mix – product and price (AS level)
- 20. The marketing mix – promotion and place (AS level)
- 21. Marketing analysis (A level)
- 22. Marketing strategy (A level)
- Unit 4 Operations management
- 23. The nature of operations (AS level)
- 24. Inventory management (AS level)
- 25. Capacity utilisation and outsourcing (AS level)
- 26. Location and scale (A level)
- 27. Quality management (A level)
- 28. Operations strategy (A level)
- Unit 5 Finance and accounting
- 29. Business finance (AS level)
- 30. Forecasting and managing cash flows (AS level)
- 31. Costs (AS level)
- 32. Budgets (AS level)
- 33. Financial statements (A level)
- 34. Analysis of published accounts (A level)
- 35. Investment appraisal (A level)
- 36. Finance and accounting strategy (A level)
- Acknowledgements.
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