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16 APRIL 2014

IATEFL 2014 - Harrogate

IATEFL 2014 - Harrogate

Teachers and ELT enthusiasts from the world over joined for the International Association of Teachers of English as a Foreign Language (IATEFL) conference April 2nd-5th, for a jam-packed 4 days of ELT talks, workshops and events in the quaint spa town of Harrogate, North Yorkshire.

For the first year ever we joined forces with Cambridge English Language Assessment and exhibited together at IATEFL as ‘Cambridge English’, cementing our joint effort and expertise in providing effective English language teaching and testing materials.  The Cambridge English stand boasted a clean modern design, a fully stocked bookshop, 90-inch TV screen, several iPads and a polar bear, monkey and shark to boot!

Yes, that’s right, this year we were joined by three animal companions as part of an Augmented Reality showcase, which saw the Cambridge English: Young Learners Exam monkey and Unlock shark and polar bear brought to life as 3D characters. Delegates were encouraged to interact and have a photo with the animals, which were then uploaded to Facebook to be shared and tagged with their friends (check out the CUP ELT Facebook page here).

With our ‘Have you got the bottle?’ initiative delegates were encouraged to bring their complimentary bottle of Cambridge English water to the stand for a chance to win an array of prizes; Cambridge English Teacher memberships, Cambridge Satchel Company satchels and iPad minis were just some of the goodies offered daily - along with the grand prize of a two-week Bell Teacher Campus course!

Away from the stand, esteemed Cambridge ELT authors including Herbert Puchta, Michael McCarthy, Annette Capel, Guy Brook-Hart and Ben Goldstein (to name but a few) were busy delivering well-received talks and workshops, which were live-tweeted to extend audience engagement beyond the conference walls.

On Thursday night delegates donned their party shoes for a night of mingling and dancing at the Cambridge English ‘Gold’ party. Featuring a Spandau Ballet tribute band, guests enjoyed strutting to 80s classics until midnight. 

A great 4 days were had by all, and Cambridge English are grateful to all the ELT teachers who attended author talks, visited the stand and bookshop (and said hello to the animals!), all making for a memorable IATEFL experience.

We look forward to seeing you all at IATEFL 2015 in Manchester!



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