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Look Inside Henry R. Luce, Time, and the American Crusade in Asia

Henry R. Luce, Time, and the American Crusade in Asia


  • Date Published: February 2007
  • availability: Available
  • format: Paperback
  • isbn: 9780521543682

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About the Authors
  • Henry Robinson Luce (1898–1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia, the place of his birth. Luce tried to 'sell' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the US had perversely 'lost' China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas.

    • The first scholarly account of a great figure in American history and the American media. This includes his Republican politics, his media, and his philanthropic work
    • First account of how Luce edited and changed incoming cables so as to give his millions of readers the 'right' spin on crucial Cold War issues
    • First account of how Luce's intense, crabbed, brusque personality impacted his work and his political obsessions
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    Reviews & endorsements

    Review of the hardback: 'Herzstein has unearthed a wealth of information about Luce and Time, which will interest historians of China as well as the US between the 1920s and 1960s.' The Times Higher Education Supplement

    ' … fascinaing study … well written, with a good pace...' Asian Affairs

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    Product details

    • Date Published: February 2007
    • format: Paperback
    • isbn: 9780521543682
    • length: 366 pages
    • dimensions: 227 x 143 x 24 mm
    • weight: 0.479kg
    • availability: Available
  • Table of Contents

    Part I. From the American Century to the Cold War:
    1. Henry Luce and China: prelude to an American crusade
    2. Learning to market Chiang's China
    3. Bitter victory
    4. China on the brink: what role for America?
    Part II. Luce and the 'Loss' of China:
    5. Cold war strategy: allies and enemies in the battle for China
    6. Losing China: the hunt for culprits intensifies
    7. Anti-communist allies in Asia: MacArthur and Rhee
    8. McCarthy and Korea: crises and opportunities
    9. The campaign for a wider war in Asia
    10. Electing Eisenhower while fighting McCarthy
    Part III. Time Inc., Eisenhower, and Asian Policy, 1952–9:
    11. Unwelcome moderation: Eisenhower's caution in East Asia
    12. Keeping the pressure on Mao and Ho
    Part IV. Time, Luce, and the looming disaster in Vietnam, 1960–7:
    13. Time Inc. and nation-making in Vietnam: from Kennedy to Johnson
    14. Troubled crusade in Vietnam
    15. The final years of Henry Luce's mission to Asia.

  • Author

    Robert E. Herzstein, University of South Carolina
    Robert E. Herzstein is a Carolina Distinguished Professor of History at the University of South Carolina where he teaches. He is the author of numerous books including Henry R. Luce: A Political Portrait of the Man Who Created the American Century, Waldheim: The Missing Years, Roosevelt and Hitler: Prelude to War, Adolf Hitler and the German Trauma, and The Nazis (Time-Life Books). Professor Herzstein is also the author of numerous scholarly articles and the recipient of various awards and grants.

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