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Found 23 Results
Page 1 of 2
  • The Power of Brand Ownership

    Marketing in the Cultural Landscape

    Johnson, Miriam J.
    Published: Not yet published - available from December 2024

    Price is not yet set

  • Market Studies

    Mapping, Theorizing and Impacting Market Action

    Geiger, Susi
    Mason, Katy
    Pollock, Neil
    (+ 4 others)
    Published: Not yet published - available from September 2024



  • The Cambridge Handbook of Marketing and the Law

    Gersen, Jacob E.
    Steckel, Joel H.
    Published: July 2023


    Add to cart
  • Integrated Digital Marketing in Practice

    Corcoran, Andrew
    Published: April 2023


    Add to cart Order inspection
  • The Cambridge Handbook of Consumer Psychology

    Lamberton, Cait
    Rucker, Derek D.
    Spiller, Stephen A.
    Published: April 2023
    2nd Edition


    Add to cart
  • Academic Brands

    Biagioli, Mario
    Sunder, Madhavi
    Published: July 2022


    Add to cart
  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    Ang, Lawrence
    Published: June 2021
    2nd Edition


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  • Marketing Research Methods

    Quantitative and Qualitative Approaches

    Esteban-Bravo, Mercedes
    Vidal-Sanz, Jose M.
    Published: January 2021


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  • Trustworthy Online Controlled Experiments

    A Practical Guide to A/B Testing

    Kohavi, Ron
    Tang, Diane
    Xu, Ya
    Published: July 2020


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  • The Language of Organizational Styling

    Award Winner

    Wee, Lionel
    Published: March 2019


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  • The Cambridge Handbook of Consumer Psychology

    Norton, Michael I.
    Rucker, Derek D.
    Lamberton, Cait
    Published: September 2015

    $66.99 USD

    Adobe eBook Reader

    Buy eBook
  • Creating New Markets in the Digital Economy

    Value and Worth

    Ng, Irene C. L.
    Published: February 2014


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  • Service-Dominant Logic

    Premises, Perspectives, Possibilities

    Lusch, Robert F.
    Vargo, Stephen L.
    Published: January 2014


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  • Marketing Strategy Pack


    Lee, Alvin
    Edwards, Mark G.
    Published: October 2013

    (1 reviews)


    Multiple copy pack

    Add to cart Order inspection
  • Strategic Customer Management

    Integrating Relationship Marketing and CRM


    Payne, Adrian
    Frow, Pennie
    Published: March 2013

    (2 reviews)


    Add to cart Order inspection
  • Understanding Sponsored Search

    Core Elements of Keyword Advertising

    Jansen, Jim
    Published: October 2011


    Add to cart
  • Principles and Practice of Social Marketing

    An International Perspective

    Donovan, Rob
    Henley, Nadine
    Published: October 2010


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  • The Myth of the Ethical Consumer

    Award Winner

    Devinney, Timothy M.
    Auger, Pat
    Eckhardt, Giana M.
    Published: July 2010


    Mixed media product

    Add to cart
  • Brand Society

    How Brands Transform Management and Lifestyle

    Kornberger, Martin
    Published: January 2010


    Add to cart
  • The Profit Impact of Marketing Strategy Project

    Retrospect and Prospects

    Farris, Paul W.
    Moore, Michael J.
    Published: December 2009


    Add to cart
Found 23 Results
Page 1 of 2

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