Corporate Strategy
Tools for Analysis and Decision-Making

'As someone at the corporate headquarters of a multinational business group, understanding corporate strategy and how to create value from the corporate center in a multi-business organization is something that I obsess with every day. There are no better guides than Puranam and Vanneste. Corporate Strategy combines analytical rigor and an academic foundation with easy-to-grasp real world application. Brilliant!' Nirmalya Kumar, Member-Group Executive Council, Tata Sons

'Corporate Strategy is a wonderful book. It guides its readers through a number of corporate strategy issues and helps them think through how to make a good decision on that issue and how to justify the decision in a rigorous and clear way based on research rather than judgement or received wisdom. It does so in a refreshingly clear and practical way. This book will change the way we teach and practice corporate strategy.' Costas Markides, Professor of Strategy and Entrepreneurship, and Robert P. Bauman Chair in Strategic Leadership, London Business School

'This book provides a unique guide to business students and practicing managers who seek a comprehensive understanding of the factors to consider when making strategic decisions for multi-business firms. By focusing on specific decisions that managers of multi-business firms must make, the book provides a very practical yet rigorous guide to the formulation and implementation of corporate strategy. The book includes many examples that show how to analyze complex issues of corporate strategy in a clear and logical manner.' Constance E. Helfat, J. Brian Quinn Professor in Technology and Strategy, Tuck School of Business, Dartmouth College

'Puranam and Vanneste have provided a thought-provoking articulation of the key aspects of a strong corporate strategy. What is particularly remarkable is the analytical breakdown of topics that can sometimes be discussed in vague terms. Well worth the read for any practicing strategy executive.' Vishal Dixit, Head of Group Strategy at a FTSE-100 telecoms operator, and former McKinsey management consultant