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  • ISBN:9781108563987
  • Format:Paperback
  • Subject(s):Business Studies
  • Qualification:Cambridge IGCSE
  • Author(s):Mark Fisher, Medi Houghton, Veenu Jain
  • Available from: No date available

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.

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    This coursebook contains exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This book provides comprehensive exam support with questions to help students practise and build their confidence with the subject. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.

  • Contents
    • Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.

    • Exemplar examination questions help familiarise students with the style of questions they'll encounter in the exams.

    • Activities build key skills required by the assessment objectives - application, analysis and evaluation.

    • Learning objectives provide clear aims at the very outset.

    • Introductions make the content covered in the chapters relevant to real life.

    • Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.

    • Introduction
    • Section 1. Understanding business activity: 1. Business activity
    • 2. Classification of businesses
    • 3. Enterprise, business growth and size
    • 4. Types of business organisation
    • 5. Business objectives and stakeholder objectives
    • Exam-style case study, Section 2. People in business: 6. Motivating workers
    • 7. Organisation and management
    • 8. Recruitment, selection and training of employees
    • 9. Internal and external communication
    • Exam-style case study
    • Section 3. Marketing: 10. Marketing, competition and the customer
    • 11. Market research
    • 12. Marketing mix: product and price
    • 13. Marketing mix: place and promotion
    • 14. Marketing strategy
    • Exam-style case study
    • Section 4. Operations management: 15. Production of goods and services
    • 16. Costs, scale of production and break-even analysis
    • 17. Achieving quality production
    • 18. Location decisions
    • Exam-style case study
    • Section 5. Financial information and decisions: 19. Business finance: needs and sources
    • 20. Cash-flow forecasting and working capital
    • 21. Income statements
    • 22. Statement of financial position
    • 23. Analysis of accounts
    • Exam-style case study
    • Section 6. External influences on business activity: 24. Economic issues
    • 25. Environmental and ethical issues
    • 26. Business and the international economy
    • Exam-style case study
    • 27. Preparing for assessment
    • Glossary
    • Index
    • Acknowledgements.
Coursebook with Digital Access (2 Years)

Coursebook with Digital Access (2 Years)

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Digital Coursebook (2 Years)

Digital Coursebook (2 Years)

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Revision Guide

Revision Guide

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