- ISBN:9781108925990
- Format:eBooks
- Subject(s):Business Studies
- Qualification:Cambridge AS and A Level
- Author(s):Peter Stimpson, Alastair Farquharson
- Available from: May 2021
- Notes: Not available for credit card purchase. Please contact Customer Services.
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023.
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×- Contents
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‘Getting started with’ chapter to support student transition from IGCSE™ to AS & A Level. This includes an essay example so learners can see what a good answer looks like, and helps them with their analysis, evaluation and essay writing skills.
‘Business in context’ and ‘Business in action’ features enable learners to make real-world connections to their studies
Preparing for assessment chapter, including sample mark scheme, helps learners get ready for their examinations
A mixture of local and global case studies featuring businesses, such as the ‘African Publishing Company’ and ‘Asia Resort Hotels’, ensures content is relevant to all learners and encourages their interest in the subject
Key terms, key concepts and command words are defined to support English as a second language learners
Activity answers included to enable students to self-assess
Simple and easy to use, you can link directly into Cambridge GO from Google Classroom, Moodle, Blackboard and any other VLE. You can also access all of your Cambridge resources anytime, anywhere and create your own collection in ‘My Resources’
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- Contents
- Introduction
- Introducing command words
- Getting started with AS & A Level Business
- Unit 1 Business and its environment
- 1. Enterprise (AS level)
- 2. Business structure (AS level)
- 3. Size of business (AS level)
- 4. Business objectives (AS level)
- 5. Stakeholders in a business (AS level)
- 6. External influences on business activity (A level)
- 7. External economic influences on business activity (A level)
- 8. Business strategy (A level)
- 9. Corporate planning and implementation (A level)
- Unit 2 Human resource management
- 10. Human resource management (AS level)
- 11. Motivation (AS level)
- 12. Management (AS level)
- 13. Organisational structure (A level)
- 14. Business communication (A level)
- 15. Leadership (A level)
- 16. Human resource management strategy (A level)
- Unit 3 Marketing
- 17. The nature of marketing (AS level)
- 18. Market research (AS level)
- 19. The marketing mix – product and price (AS level)
- 20. The marketing mix – promotion and place (AS level)
- 21. Marketing analysis (A level)
- 22. Marketing strategy (A level)
- Unit 4 Operations management
- 23. The nature of operations (AS level)
- 24. Inventory management (AS level)
- 25. Capacity utilisation and outsourcing (AS level)
- 26. Location and scale (A level)
- 27. Quality management (A level)
- 28. Operations strategy (A level)
- Unit 5 Finance and accounting
- 29. Business finance (AS level)
- 30. Forecasting and managing cash flows (AS level)
- 31. Costs (AS level)
- 32. Budgets (AS level)
- 33. Financial statements (A level)
- 34. Analysis of published accounts (A level)
- 35. Investment appraisal (A level)
- 36. Finance and accounting strategy (A level)
- 37. Preparing for assessment
- Glossary
- Index
- Acknowledgements.
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