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Cambridge IGCSE™ and O Level Travel and Tourism Digital Coursebook (2 Years)

£21.50

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  • ISBN:9781009073578
  • Format:eBooks
  • Subject(s):Travel and Tourism
  • Qualification:Cambridge IGCSE
  • Author(s):Stephen Rickerby, John Smith, Ruth Figg
  • Available from: April 2022

This series supports learners through the Cambridge IGCSE™ and O Level Travel & Tourism syllabuses (0471/7096).

£21.50

Availability: In stock

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× This is a Sterling guide price. You will be invoiced in the appropriate currency for your country.

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  • DESCRIPTION

    From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world’s largest industries. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as the impact of the COVID-19 pandemic. Suitable for the Cambridge IGCSE™ and O Level Travel & Tourism syllabuses (0471/7096), for examination from 2024. The digital coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.

  • Contents
  • FEATURES
    • Activities and contemporary case studies, accompanied by analytical questions, help students refine the key skills needed for further study.

    • ‘Travel and tourism in context’ feature enables students to explore topics in a real-world context, to support their understanding.

    • Group work and project work, such as student-led presentations, encourage active learning and support the development of critical thinking skills.

    • Key word definitions, concept links and tips provided throughout.

    • Visual tools, such as graphs and maps, provide additional language support.

    • ‘Reflection’ boxes and self-evaluation checklists encourage students to become independent learners and assess their progress.

    • Exam-style questions help students prepare for assessment.

    • Supports progression to the Cambridge International AS & A Level Travel and Tourism syllabus.

  • CONTENTS
    • Contents
    • How to use this series
    • How to use this book
    • Introduction
    • Introduction to command words
    • Unit 1. Key concepts of travel and tourism
    • 1.1. Main types of tourism
    • 1.2. Main reasons why people travel
    • 1.3. Sustainability in travel and tourism
    • 1.4. Characteristics of travel and tourism
    • 1.5. Types of tourists
    • 1.6. Types of destinations
    • Exam-style questions
    • Self-evaluation checklist
    • Unit 2. Global tourism
    • 2.1. The scale of travel and tourism demand
    • 2.2. The features and appeal of destinations
    • 2.3. Destination development and management organisations
    • 2.4. Factors affecting tourism development and management
    • 2.5. Managing destinations sustainably
    • 2.6. Economic, environmental and sociocultural impacts of travel and tourism
    • Exam-style questions
    • Self-evaluation checklist
    • Unit 3. Travel and tourism organisations
    • 3.1. The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
    • 3.2. Ways travel and tourism organisations work together
    • 3.3. Different types of transport and their appeal
    • 3.4. Sustainable developments in travel and transport
    • 3.5. Domestic and international travel and transport infrastructure
    • Exam-style questions
    • Self-evaluation checklist
    • Unit 4. Customer service in travel and tourism
    • 4.1. The importance of customer service
    • 4.2. Delivery of customer service
    • 4.3. The provision of customer service for different types of tourists
    • 4.4. Skills required when working in the travel and tourism industry
    • Exam-style questions
    • Self-evaluation checklist
    • Unit 5. Destination marketing
    • 5.1. The importance of marketing to travel and tourism organisations
    • 5.2. Factors affecting marketing
    • 5.3. The marketing mix
    • 5.4. Market research and analysis
    • 5.5. Market segmentation and targeting
    • Exam-style questions
    • Self-evaluation checklist
    • Preparing for assessment
    • Glossary
    • Acknowledgements
    • Index.
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