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Capital Letters

Capital Letters

Capital Letters

The Economics of Academic Bookselling
J. M. Hawker, Blackwell Bookshop, Edinburgh
June 2019
Available
Paperback
9781108717236
$18.00
USD
Paperback
USD
eBook

    Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.

    Product details

    June 2019
    Paperback
    9781108717236
    75 pages
    179 × 127 × 7 mm
    0.2kg
    5 colour illus.
    Available

    Table of Contents

    • Introduction
    • 1. The developing marketplace
    • 2. The shop front – the value of discount
    • 3. Remerchandising academic text
    • 4. The future.
      Author
    • J. M. Hawker , Blackwell Bookshop, Edinburgh