Digital Innovation and Entrepreneurship

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

• Aimed at science, technology, engineering and mathematics (STEM) students and budding entrepreneurs in the digital economy, this book walks readers through the steps of designing a business, using examples and case studies of current digital businesses
• Includes an abundance of figures and tables to clearly present business and entrepreneurship in a manner that students can easily understand and reproduce in their own projects
• Contains a rolling case study of a hypothetical business that grows and evolves through each chapter with the addition of each new aspect of business design
• Includes three appendices of business terms, including those relating to product licencing, customer service agreements and customer delivery contracts