Multilatinas
Multilatinas
Mauricio Losada-Otálora, Universidad Externado de Colombia
The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.
- Contains comprehensive identification of the population of large multilatinas that will appeal to those who seek to establish the scale of the phenomenon of multilatinas following a rigorous treatment
- Includes data-driven analysis of the economic, social and political context in which multilatinas function to help readers understand how domestic context shapes the internationalization decisions of Latin American firms
- Presents information on multilatinas from countries about which very little or nothing is known
Product details
March 2022Paperback
9781107562134
379 pages
228 × 152 × 19 mm
0.565kg
81 b/w illus. 62 tables
Available
Table of Contents
- Part I:
- 1. Multilatinas – where do we find them? Mauricio Losada and Veneta Andonova
- 2. Colombia – the new wave Juana GarcÃa and Veneta Andonova
- 3. Peru – the future Juana GarcÃa and Veneta Andonova
- 4. Chile – the disciplined Juana GarcÃa and Veneta Andonova
- 5. Argentina – the precursor Juana GarcÃa and Veneta Andonova
- 6. Mexico – the lighthouse Juana GarcÃa and Veneta Andonova
- 7. Brazil – the heavyweight Juana GarcÃa and Veneta Andonova
- Part II:
- 8. Institutional uncertainty in Latin America Veneta Andonova and Mauricio Losada
- 9. Organisational resources and competences Veneta Andonova and Mauricio Losada
- 10. Non-market resources and business groups Veneta Andonova and Mauricio Losada
- Part III:
- 11. Resource-dependent strategies of internationalisation: the where, when and how of going abroad Mauricio Losada and Veneta Andonova
- 12. Where, when and how? Empirical results Mauricio Losada and Veneta Andonova
- 13. Multilatinas – strategies for internationalisation Veneta Andonova and Mauricio Losada
- Part IV. An Introductory Note:
- 14. Are Brazilian multinationals competitive enough? Lourdes Casanova and Julian Kassum
- 15. Shared value – opportunities for multilatinas Jorge RamÃrez-Vallejo and Ernesto Cuéllar-Urbano
- 16. Exploring HRM systems in the multilatina enterprise Anabella Davila
- 17. The internationalisation of high-tech new ventures from Latin America – the Brazilian experience Fernanda Ribeiro Cahen and Moacir Miranda de Oliveira, Jr.
