The Myth of the Ethical Consumer
Paperback with DVD
- Authors:
- Timothy M. Devinney, University of Technology, Sydney
- Pat Auger, University of Melbourne
- Giana M. Eckhardt, Suffolk University, Massachusetts
- Date Published: November 2010
- availability: Unavailable - out of print
- format: Mixed media product
- isbn: 9780521747554
Mixed media product
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Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.
Read more- Provides a concise and clear introduction to the topic of social consumption suitable for researchers, practitioners and students
- Proposes a new approach to investigating how social issues influence product choice
- A half-hour documentary capturing interviews with consumers in eight countries is included on an accompanying DVD
Awards
- Winner of the 2012 Best Book Award from the Social Issues in Management (SIM) Division of the Academy of Management
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×Product details
- Date Published: November 2010
- format: Mixed media product
- isbn: 9780521747554
- length: 253 pages
- dimensions: 227 x 152 x 12 mm
- weight: 0.44kg
- contains: 28 b/w illus. 23 tables
- availability: Unavailable - out of print
Table of Contents
List of figures
List of tables
Preface
1. The appeal and reality of ethical consumerism
2. Social consumerism in the context of corporate responsibility
3. Are we what we choose? Or is what we choose what we are?
4. Ethical consumers or social consumers? Measurement and reality
5. Rationalization and justification of social (non) consumption
6. The ethical consumer, politics and everyday life
7. Tastes, truths and strategies
Appendix
Index
References
Notes.
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