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Look Inside The Myth of the Ethical Consumer

The Myth of the Ethical Consumer
Paperback with DVD

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  • Date Published: November 2010
  • availability: Unavailable - out of print
  • format: Mixed media product
  • isbn: 9780521747554

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About the Authors
  • Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.

    • Provides a concise and clear introduction to the topic of social consumption suitable for researchers, practitioners and students
    • Proposes a new approach to investigating how social issues influence product choice
    • A half-hour documentary capturing interviews with consumers in eight countries is included on an accompanying DVD
    Read more


    • Winner of the 2012 Best Book Award from the Social Issues in Management (SIM) Division of the Academy of Management

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    Product details

    • Date Published: November 2010
    • format: Mixed media product
    • isbn: 9780521747554
    • length: 253 pages
    • dimensions: 227 x 152 x 12 mm
    • weight: 0.44kg
    • contains: 28 b/w illus. 23 tables
    • availability: Unavailable - out of print
  • Table of Contents

    List of figures
    List of tables
    1. The appeal and reality of ethical consumerism
    2. Social consumerism in the context of corporate responsibility
    3. Are we what we choose? Or is what we choose what we are?
    4. Ethical consumers or social consumers? Measurement and reality
    5. Rationalization and justification of social (non) consumption
    6. The ethical consumer, politics and everyday life
    7. Tastes, truths and strategies

  • Authors

    Timothy M. Devinney, University of Technology, Sydney
    Timothy M. Devinney is Professor of Strategy at the University of Technology, Sydney. He is a fellow of the Academy of International Business, a recipient of an Alexander von Humboldt Research Award, a Rockefeller Foundation Bellagio Fellow, an International Fellow of the Advanced Institute of Management (UK), and Distinguished Member (Fellow) of the Australian and New Zealand Academy of Management. He has published six books and more than eighty articles in leading academic journals.

    Pat Auger, University of Melbourne
    Pat Auger is Associate Professor of Information Systems and e-commerce and Director of the Executive MBA Program at the Melbourne Business School, The University of Melbourne. He has published extensively in leading academic journals in a variety of disciplines including information systems, marketing, business ethics, and strategy.

    Giana M. Eckhardt, Suffolk University, Massachusetts
    Giana M. Eckhardt is Associate Professor of Marketing at Suffolk University, Boston. She has published widely on issues related to consumer behavior in China, branding, culture and globalization in Asia, and consumer ethics. Her research has been funded by and won awards from the Sheth Foundation and the Marketing Science Institute.


    • Winner of the 2012 Best Book Award from the Social Issues in Management (SIM) Division of the Academy of Management
    • Winner of the 2012 Best Book Award from the Social Issues in Management (SIM) Division of the Academy of Management

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