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  • ISBN:9781108348256
  • Format:Print/online bundle
  • Subject(s):Business Studies
  • Qualification:Cambridge IGCSE
  • Author(s):Mark Fisher, Medi Houghton, Veenu Jain
  • Available from: July 2018
  • Notes: Not available for credit card purchase. Please contact Customer Services.

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.

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  • DESCRIPTION

    This coursebook and digital bundle contain exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.

  • Contents
  • FEATURES
    • Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.

    • Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.

    • Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.

    • Activities build key skills required by the assessment objectives - application, analysis and evaluation.

    • Learning objectives provide clear aims at the very outset.

    • Introductions make the content covered in the chapters relevant to real life.

    • Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.

    • Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.

    • Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks. Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.

    • Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.

  • CONTENTS
    • Introduction
    • Section 1. Understanding business activity: 1. Business activity
    • 2. Classification of businesses
    • 3. Enterprise, business growth and size
    • 4. Types of business organisation
    • 5. Business objectives and stakeholder objectives
    • Exam-style case study, Section 2. People in business: 6. Motivating workers
    • 7. Organisation and management
    • 8. Recruitment, selection and training of employees
    • 9. Internal and external communication
    • Exam-style case study
    • Section 3. Marketing: 10. Marketing, competition and the customer
    • 11. Market research
    • 12. Marketing mix: product and price
    • 13. Marketing mix: place and promotion
    • 14. Marketing strategy
    • Exam-style case study
    • Section 4. Operations management: 15. Production of goods and services
    • 16. Costs, scale of production and break-even analysis
    • 17. Achieving quality production
    • 18. Location decisions
    • Exam-style case study
    • Section 5. Financial information and decisions: 19. Business finance: needs and sources
    • 20. Cash-flow forecasting and working capital
    • 21. Income statements
    • 22. Statement of financial position
    • 23. Analysis of accounts
    • Exam-style case study
    • Section 6. External influences on business activity: 24. Economic issues
    • 25. Environmental and ethical issues
    • 26. Business and the international economy
    • Exam-style case study
    • 27. Preparing for assessment
    • Glossary
    • Index
    • Acknowledgements.

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