Skip to content
Cart 
Register Sign in

Availability:

Out of Stock Add to wishlist Find sales consultant
× This is a Sterling guide price. You will be invoiced in the appropriate currency for your country.
  • ISBN:9780521713856
  • Format:Paperback
  • Subject(s):Business and Economics
  • Qualification:Caribbean
  • Author(s):Peter Stimpson
  • Available from: No date available

A range of resources for CAPE has been specially developed to meet the requirements of the CAPE syllabus.

Availability:

Out of Stock Add to wishlist Find sales consultant
× This is a Sterling guide price. You will be invoiced in the appropriate currency for your country.

Send a Query

formRow
×
  • DESCRIPTION

    This new textbook has been developed to match the requirements of the CAPE Management of Business syllabus. Full coverage of the CAPE syllabus is provided and the content has a clear focus on the Caribbean economic and business environment. A distinctive feature is the provision of examination-type questions at the end of each major section. The questions come with a suggested time limits for answering, giving useful practice in how to allocate time for the final examination. Management of Business for CAPE includes case studies from a variety of countries and industries, as well as an internal assessment component.

  • Contents
  • Author(s)
  • CONTENTS
    • UNIT 2: Applications in management: Major decisions in production and factors involved in production, Dimensions of and strategies for production planning, Quality - dimensions of and methods of improving it, Total quality management, Productivity, Marketing - the concept of marketing and the roles of marketing in society, Marketing management, Marketing research, Principles of segmentation, Product management, Pricing strategy, Distribution strategy, Promotion strategy, Consumer behaviour, The nature, characteristics and challenges of entrepreneurship, Skills required for small business mangement, Micro-and macro-environmental factors which affect small businesses, Assistance for small businesses.
  • AUTHOR(S)

    Peter Stimpson

    Peter Stimpson has over 30 years' experience in teaching Business Studies and Economics. He has been an examiner and also trains international teachers. He is the author of numerous Business and Management textbooks.

Latest news

All news Top_Tips_For_Reading_At_Home_With_Your_Children.jpg

02 April 2020

Top tips for reading at home

Reading at home comes with a world of benefits for you and your children, and...

Please sign in to access your account

Cancel

Not already registered? Create an account now. ×

Other Cambridge websites

Cambridge Mathematics logo

Need a local sales consultant?

Join us online

This site uses cookies to improve your experience. Read more Close

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×