Skip to content
Register Sign in Wishlist

Research Methods in Business Studies

5th Edition

£39.99

textbook
  • Date Published: March 2020
  • availability: In stock
  • format: Paperback
  • isbn: 9781108708241

£ 39.99
Paperback

Add to cart Add to wishlist

Other available formats:
Hardback, eBook


Request inspection copy

Lecturers may request a copy of this title for inspection

Description
Product filter button
Description
Contents
Resources
Courses
About the Authors
  • This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

    • Includes five new and dedicated chapters on qualitative and quantitative data collection and analysis
    • Includes even more examples and exercises in each chapter
    • Provides practical guidelines for dissertation and report writing
    Read more

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity

    ×

    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?

    ×

    Product details

    • Edition: 5th Edition
    • Date Published: March 2020
    • format: Paperback
    • isbn: 9781108708241
    • dimensions: 244 x 170 x 16 mm
    • weight: 0.7kg
    • contains: 57 b/w illus. 87 colour illus. 27 tables
    • availability: In stock
  • Table of Contents

    Part I. Challenges and Ambiguities of Business Research:
    1. Introduction
    2. Research in business studies
    Part II. The Research Process:
    3. The research process
    4. Research problems
    5. Research design
    6. Measurements
    Part III. Implementation:
    7. Data collection for qualitative research
    8. Qualitative data analysis
    9. Data collection for quantitative research
    10. Description and preliminary analysis of quantitative data
    11. Multiple regression
    12. Additional methods of quantitative analysis
    13. Cross-cultural research
    14. Writing the final report.

  • Resources for

    Research Methods in Business Studies

    Pervez Ghauri, Kjell Grønhaug, Roger Strange

    Find resources associated with this title

    Type Name Unlocked * Format Size

    Showing of

    Back to top

    This title is supported by one or more locked resources. Access to locked resources is granted exclusively by Cambridge University Press to lecturers whose faculty status has been verified. To gain access to locked resources, lecturers should sign in to or register for a Cambridge user account.

    Please use locked resources responsibly and exercise your professional discretion when choosing how you share these materials with your students. Other lecturers may wish to use locked resources for assessment purposes and their usefulness is undermined when the source files (for example, solution manuals or test banks) are shared online or via social networks.

    Supplementary resources are subject to copyright. Lecturers are permitted to view, print or download these resources for use in their teaching, but may not change them or use them for commercial gain.

    If you are having problems accessing these resources please contact lecturers@cambridge.org.

  • Authors

    Pervez Ghauri, University of Birmingham
    Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals.

    Kjell Grønhaug, Norwegian School of Economics and Business Administration, Bergen-Sandviken
    Kjell Grønhaug is Professor emeritus, Norwegian School of Economics and Business Administration, Bergen-Sandviken. He is Honorary Professor at University of Turku, Göteborgs universitet and Stockholm School of Economics. His publications include eighteen authored and co-authored books and some 200 articles in leading European and American journals.

    Roger Strange, University of Sussex
    Roger Strange is Professor of International Business at the University of Sussex Business School. He is an Associate Editor of the International Business Review, a Senior Editor of the Asia Pacific Journal of Management, and on the Editorial Boards of the Journal of World Business, the Global Strategy Journal, and the Asia Pacific Business Review. His publications include twelve authored or edited books, and numerous book chapters and articles in leading international journals.

Sign In

Please sign in to access your account

Cancel

Not already registered? Create an account now. ×

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email lecturers@cambridge.org

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.

Cancel

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×