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Professional English in Use Marketing

Product details
Resources
Professional English in Use Marketing

Professional English in Use Marketing
with Answers

Authors

Cate Farrall, Marianne Lindsley

English Type

International English

Availability

In stock

Format

Paperback

ISBN

9780521702690

Date Published

March 2008

Product description

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Key features

  • 'Over to you' activities allow learners to apply the vocabulary they learn to their own studies and working lives.
  • Contains a learner-friendly answer key and a comprehensive index for easy vocabulary reference.
  • A regular focus on real companies and a variety of authentic texts make the book relevant and practical for learners.

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