Skip to content
Cart 
Register Sign in
Free samples

Request a sample unit

Please select a type of sample

Cancel
Cambridge English for Marketing

Product details
Resources
Cambridge English for Marketing

Cambridge English for Marketing
Student's Book with Audio CD

Author

Nick Robinson

English Type

British English

Availability

In stock

£35.48 Mixed media product
1 Paperback, 1 CD-Audio
Add to cart

Add to wishlist

Get technical help

Find a rep

Format

Mixed media product

ISBN

9780521124607

Date Published

July 2010

CEF Level

B1 - B2

Product description

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing.

Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.

The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.

Key features

  • Authentic contexts prepare marketers for the situations they will face in real life.
  • Units focus on the functions students need to carry out in their jobs.
  • Provides practise of, for example, preparing briefs, planning marketing campaigns, carrying out SWOT, PESTEL and Five Forces analyses, running focus groups, organising events and exhibitions, etc.
  • Audio CD provides listening practice.
  • Online Teacher's Notes are available to download for free.

From the World of Better Learning

We are currently experiencing some technical difficulties. We expect to be up and running again soon; we are sorry for any inconvenience caused.

Also in this subject

  • View product

    Cambridge English for Job-hunting
    Student's Book with Audio CDs (2)

    A short self-study or classroom course (40-60 hours) for professionals and students who need to apply for jobs in English.

    Author: Colm Downes
    English Type: British English
    CEF Level: B2 - C2
    Publication date: November 2008
This site uses cookies to improve your experience. Read more Close

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×