Cambridge International AS and A Level Business Coursebook with CD-ROM
Cambridge International AS and A Level Business Coursebook with CD-ROM
This revised set of resources for Cambridge International AS and A Level Business syllabus (9609) is thoroughly updated for the latest version of the curriculum.
£43.95
GBP
Overview
Written by experienced authors, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; and case studies contextualise the content making it relevant to international learners. It provides thorough examination support for all papers with exam-style questions with each chapter and an extensive Paper 3 style case study with each unit. The student CD-ROM contains revision aids, further questions and activities. A Teacher's CD-ROM is also available.
Features
- Objectives set out the aims for each chapter.
- Key definitions enhance understanding of the concepts.
- Questions within each chapter help with practice and aid self assessment.
- Activities build key skills required by the assessment objectives - application, analysis and evaluation.
- Key concept feature integrates this new syllabus element with the text and highlights the links between different topics.
- Top tips offer handy advice, dos and don’ts and point out common errors.
- Case studies from around the world put the subject in the context of real business situations.
- Summary points at the end of each chapter consolidate learning.
- Exemplar examination questions help in familiarising with the style of questions encountered in exams, and assess understanding and skills to handle them.
- Extensive case study at the end of each unit offer thorough support for Paper 3 style questions.
Contents
- Introduction
- Unit 1. Business and its Environment:
- 1. Enterprise
- 2. Business structure
- 3. Size of business
- 4. Business objectives
- 5. Stakeholders in a business
- 6. Business structure (A Level)
- 7. Size of business (A Level)
- 8. External influences on business activity (A Level)
- 9. External economic influences on business behaviour (A Level)
- Unit 2. People in Organisations:
- 10. Management and leadership
- 11. Motivation
- 12. Human resource management (HRM)
- 13. Further Human resource management (HRM) (A Level)
- 14. Organisation structure (A Level)
- 15. Business communication (A Level)
- Unit 3. Marketing:
- 16. What is marketing?
- 17. Market research
- 18. The marketing mix – product and price
- 19. The marketing mix – promotion and place
- 20. Marketing planning (A Level)
- 21. Globalisation and international marketing (A Level)
- Unit 4. Operations and Project Management:
- 22. The nature of operations
- 23. Operations planning
- 24. Inventory management
- 25. Capacity utilisation (A Level)
- 26. Lean production and quality management (A Level)
- 27. Project management (A Level)
- Unit 5. Finance and Accounting:
- 28. Business finance
- 29. Costs
- 30. Accounting fundamentals
- 31. Forecasting and managing cash flows
- 32. Costs (A Level)
- 33. Budgets (A Level)
- 34. Contents of published accounts (A Level)
- 35. Analysis of published accounts (A Level)
- 36. Investment appraisal (A Level)
- Unit 6. Strategic Management:
- 37. What is strategic management? (A Level)
- 38. Strategic analysis (A Level)
- 39. Strategic choice (A Level)
- 40. Strategic implementation (A Level)
- Unit 7:
- 41. Preparing for your examinations (A Level)
- Index.
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