Seemed Like a Good Idea
Alchemy versus Evidence-Based Approaches to Healthcare Management Innovation

Authors

Mark Pauly, University of Pennsylvania
Mark Pauly is Bendheim Professor in the Department of Health Care Management at the Wharton School at the University of Pennsylvania.

Flaura Winston, Children's Hospital of Philadelphia
Flaura Winston is Professor of Pediatrics and Distinguished Chair in the Department of Pediatrics, Perelman School of Medicine, University of Pennsylvania. She is Director of the Innovation Ecosystem and Scientific Co-Director of the Center for Injury Research and Prevention, Children's Hospital of Philadelphia, PA, and is a member of the National Academy of Medicine.

Mary Naylor, University of Pennsylvania School of Nursing
Mary Naylor is Marian S. Ware Professor in Gerontology and Director of the NewCourtland Center for Transitions and Health at the University of Pennsylvania School of Nursing.

Kevin Volpp, University of Pennsylvania Health System
Kevin Volpp is Director of the Center for Health Incentives and Behavioral Economics, Health Policy Division Chief of the Department of Medical Ethics and Health Policy, and the Founders President's Distinguished Professor of Medicine, Medical Ethics and Policy, and Health Care Management, at the Perelman School of Medicine and the Wharton School, all at the University of Pennsylvania.

Lawton Robert Burns, University of Pennsylvania
Lawton Robert Burns is James Joo-Jin Kim Professor of Health Care Management at the Wharton School and Co-Director of the Roy & Diana Vagelos Program in Life Sciences and Management, all at the University of Pennsylvania.

Ralph Muller, University of Pennsylvania Health System
Ralph Muller is former Chief Executive Officer (CEO) of the University of Pennsylvania Health System.

David Asch, University of Pennsylvania School of Medicine
David Asch is John Morgan Professor at the Perelman School of Medicine and the Wharton School and Executive Director of the Center for Health Care Innovation at Penn Medicine.

Rachel Werner, University of Pennsylvania School of Medicine
Rachel Werner is the Executive Director of the Leonard Davis Institute of Health Economics, Professor of Medicine at the Perelman School of Medicine, and the Robert D. Eilers Professor of Health Care Management at the Wharton School, all at the University of Pennsylvania.

Bimal Desai, University of Pennsylvania School of Medicine
Bimal Desai is Assistant Vice President and Chief Health Informatics Officer at Children's Hospital of Philadelphia and Associate Professor of Clinical Pediatrics, Perelman School of Medicine, University of Pennsylvania.

Krisda Chaiyachati, University of Pennsylvania School of Medicine
Krisda Chaiyachati is Assistant Professor, Medicine, at the Perelman School of Medicine and a senior fellow at the Leonard Davis Institute of Health Economics at the University of Pennsylvania as well as Medical Director, Penn Medicine OnDemand Virtual Care (telemedicine).

Benjamin Chartock, Wharton School, University of Pennsylvania
Benjamin Chartock is a doctoral candidate in the Department of Health Care Management at the Wharton School, University of Pennsylvania.

Contributors

Mark Pauly, Benjamin Chartock, Lawton R. Burns, Rachel M. Werner, David Asch, Ralph Muller, Kevin Volpp, Krisda Chaiyachati, Bimal Desai, Mary Naylor, Flaura Winston