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Crafting Strategy
Embodied Metaphors in Practice

  • Date Published: November 2012
  • availability: Available
  • format: Paperback
  • isbn: 9781107411692


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About the Authors
  • The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.

    • Shows how to develop creative strategizing through the use of embodied metaphors that represent organizations and their strategic landscape
    • Builds a sound theoretical foundation that can support further research in the area of strategizing as an embodied practice
    • Links theory to practice through applied examples and vignettes that show how the embodied metaphors approach can be implemented and facilitated
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    Reviews & endorsements

    Review of the hardback: 'This is truly an amazing book. Combining meticulous scholarship with a plethora of illustrations, it succeeds in articulating an approach to strategy development that relies equally on philosophy, psychology and sociology. Transiting such broad intellectual landscape is no small feat. These authors accomplish it in a way that will appeal to those who practice strategy as much as those who study it.' Steven W. Floyd, Frank S. Kaulback Professor of Commerce, University of Virginia

    Review of the hardback: 'This is a persuasive manifesto for the role of 'embodied metaphors' in strategy work. The book reflects its topic. It is utterly serious in both its theoretical grounding and its practical advice. Rich in vignettes and illustrations, the book is also a pleasure to read.' Richard Whittington, Professor of Strategic Management, University of Oxford

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    Product details

    • Date Published: November 2012
    • format: Paperback
    • isbn: 9781107411692
    • length: 260 pages
    • dimensions: 229 x 152 x 14 mm
    • weight: 0.35kg
    • availability: Available
  • Table of Contents

    List of figures
    List of tables
    Vignette A. BASF
    1. Strategizing out of the box
    Vignette B. UNICEF
    2. Metaphor and embodied realism
    3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour
    Vignette C. Voltigo (Fribourg)
    4. Crafting strategy as a practice of embodied recursive enactment
    5. Play, analogical reasoning and dialogue in the crafting of strategy
    Vignette D. Hephata
    6. Understanding organizations through embodied metaphors
    7. Sensemaking through embodied metaphors in organization development
    Vignette E. Privatbank
    8. Strategy as a crafting practice
    Vignette F. Worldvision New Zealand
    9. The process of strategizing through crafting embodied metaphors

  • Authors

    Loizos Heracleous, University of Warwick Business School

    Claus D. Jacobs, Universität St Gallen, Switzerland

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