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Look Inside Hollywood's Overseas Campaign

Hollywood's Overseas Campaign
The North Atlantic Movie Trade, 1920–1950

Part of Cambridge Studies in the History of Mass Communication

  • Date Published: October 2007
  • availability: Available
  • format: Paperback
  • isbn: 9780521041430
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  • A history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920–1950, this book shows how well-organised and effective the American industry was overseas. It addresses Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply.

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    16th Oct 2018 by CarolineHunt

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    Product details

    • Date Published: October 2007
    • format: Paperback
    • isbn: 9780521041430
    • length: 496 pages
    • dimensions: 228 x 151 x 27 mm
    • weight: 0.735kg
    • contains: 16 b/w illus.
    • availability: Available
  • Table of Contents

    List of tables and figures
    Preface
    General introduction
    Part I. A Small Market - Canada:
    1. The White Report and the trial of Famous Players, 1932
    2. Before the White Report, 1920–1930
    3. After the White Report, 1932–1950
    Part II. America's Biggest Foreign Market: The United Kingdom:
    4. The road to a British quota system, 1920–1927
    5. Trade policy, politics and the 1938 act, 1928–1938
    6. War and currency crisis, 1939–1945
    7. Trial of strength: Hollywood's boycott of the British market, 1947–1948
    8. Postwar measures: the boycott and its aftermath, 1945–1950
    Part III. The US Motion Picture Industry and its Overseas System:
    9. The MPPDA and the beginnings of organization, 1920–1922
    10. Machinery without policy, 1923–1932
    11. The system in operation, 1933–1941
    12. Protecting the system in wartime, 1942–1945
    13. Adapting the system to peace, 1945–1950
    Epilogue
    References
    Filmography
    Index of names
    Index of subjects.

  • Author

    Ian Jarvie

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