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The Brandy Trade under the Ancien Régime

The Brandy Trade under the Ancien Régime
Regional Specialisation in the Charente

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  • Date Published: June 2002
  • availability: Available
  • format: Paperback
  • isbn: 9780521890984

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  • In this 1998 study of the brandy trade and its merchants, Professor Cullen explores the development of cognac, the world's most famous spirit product, which emerged as a consequence of a chronic wine surplus. While Professor Cullen focuses on the brandy trade, his findings contradict the view of a 'static' French economy in the eighteenth century. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which, by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding the competition supplied by the emergence of surplus in other cereals and by foreign markets, regional specialisation in the Charente was an indispensable element in ensuring the quality of stable output, and was recognised in the region's success in attracting foreign négociants, such as the household names of Martell and Hennessy.

    • Exploration of the origins of brandy, which are pretty unknown, and the links of brandy trade with the French economy
    • Contradicts a gloomy view of French economic development in the eighteenth century and suggests a more complex background than is often assumed to have existed
    • Describes origins of famous houses such as Martell, Hennessy, Otard, and Delamain
    Read more

    Awards

    • Winner of the Samuel Champlain 1999 Prize by the Academie de Saintonge

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    Product details

    • Date Published: June 2002
    • format: Paperback
    • isbn: 9780521890984
    • length: 304 pages
    • dimensions: 229 x 152 x 17 mm
    • weight: 0.45kg
    • contains: 3 maps
    • availability: Available
  • Table of Contents

    Preface
    Abbreviations
    Glossary
    1. The emergence of brandy spirits
    2. Brandy and the French economy
    3. Brandy: the distilling process, the product and the industry
    4. Brandy production and internal trade in France
    5. Competing markets: Parisian and foreign demand
    6. The merchants of the brandy regions
    7. The Cognac brandy trade:
    1720s–60s
    8. External challenge in the 1760s: vicissitudes of old and new houses 1762–78
    9. Brandy business in Bordeaux and Cognac in the 1780s
    Sources
    Bibliography.

  • Author

    L. M. Cullen, Trinity College, Dublin

    Awards

    • Winner of the Samuel Champlain 1999 Prize by the Academie de Saintonge

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