Henry R. Luce, Time, and the American Crusade in Asia
- Author: Robert E. Herzstein, University of South Carolina
- Date Published: February 2007
- availability: Available
- format: Paperback
- isbn: 9780521543682
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Henry Robinson Luce (1898–1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia, the place of his birth. Luce tried to 'sell' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the US had perversely 'lost' China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas.
Read more- The first scholarly account of a great figure in American history and the American media. This includes his Republican politics, his media, and his philanthropic work
- First account of how Luce edited and changed incoming cables so as to give his millions of readers the 'right' spin on crucial Cold War issues
- First account of how Luce's intense, crabbed, brusque personality impacted his work and his political obsessions
Reviews & endorsements
Review of the hardback: 'Herzstein has unearthed a wealth of information about Luce and Time, which will interest historians of China as well as the US between the 1920s and 1960s.' The Times Higher Education Supplement
See more reviews' … fascinaing study … well written, with a good pace...' Asian Affairs
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×Product details
- Date Published: February 2007
- format: Paperback
- isbn: 9780521543682
- length: 366 pages
- dimensions: 227 x 143 x 24 mm
- weight: 0.479kg
- availability: Available
Table of Contents
Preface
Introduction
Part I. From the American Century to the Cold War:
1. Henry Luce and China: prelude to an American crusade
2. Learning to market Chiang's China
3. Bitter victory
4. China on the brink: what role for America?
Part II. Luce and the 'Loss' of China:
5. Cold war strategy: allies and enemies in the battle for China
6. Losing China: the hunt for culprits intensifies
7. Anti-communist allies in Asia: MacArthur and Rhee
8. McCarthy and Korea: crises and opportunities
9. The campaign for a wider war in Asia
10. Electing Eisenhower while fighting McCarthy
Part III. Time Inc., Eisenhower, and Asian Policy, 1952–9:
11. Unwelcome moderation: Eisenhower's caution in East Asia
12. Keeping the pressure on Mao and Ho
Part IV. Time, Luce, and the looming disaster in Vietnam, 1960–7:
13. Time Inc. and nation-making in Vietnam: from Kennedy to Johnson
14. Troubled crusade in Vietnam
15. The final years of Henry Luce's mission to Asia.
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