Skip to content
Register Sign in Wishlist

Digital Entrepreneurship
Management, Systems and Practice

  • Date Published: January 2022
  • availability: In stock
  • format: Paperback
  • isbn: 9781108969857

Paperback

Add to wishlist

Other available formats:
Hardback, eBook


Looking for an inspection copy?

This title is not currently available on inspection

Description
Product filter button
Description
Contents
Resources
Courses
About the Authors
  • A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.

    • Bridges scholarly contributions and industry practices
    • Examines examples of digital entrepreneurship in action
    • Provides the necessary technological and information systems background for developing appropriate strategies and business models
    Read more

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity

    ×

    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?

    ×

    Product details

    • Date Published: January 2022
    • format: Paperback
    • isbn: 9781108969857
    • length: 260 pages
    • dimensions: 229 x 152 x 15 mm
    • weight: 0.39kg
    • availability: In stock
  • Table of Contents

    Part I. Strategy and Management:
    1. Digital Entrepreneurship and Digital Business
    2. Digital Entrepreneurship and Innovation
    3. Digital Entrepreneurship and Digital Marketing
    4. Digital Entrepreneurship Education and Skills
    Part II. Digital Business Systems:
    5. Digital ICT Challenges for Digital Entrepreneurship
    6. Digital Entrepreneurship and the Social Media
    7. Digital Entrepreneurship and the Internet of Things
    8. Digital Entrepreneurship and Blockchain
    Part III. Industries:
    9. Fintech
    10. Manufacturing
    11. Fashion
    12. Conclusion.

  • Author

    Vincenzo Morabito, Università Commerciale Luigi Bocconi, Milan
    Vincenzo Morabito is Associate Professor at the Management & Technology Department, Bocconi University (Università Commerciale Luigi Bocconi), Milan, Italy. He has participated in various research projects, many financed by Italian Ministry of University and Scientific Research (Ministero dell'Università e della Ricerca Scientifica e Tecnologica).

Related Books

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email lecturers@cambridge.org

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×
warning icon

Turn stock notifications on?

You must be signed in to your Cambridge account to turn product stock notifications on or off.

Sign in Create a Cambridge account arrow icon
×

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.

Cancel

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×