Our systems are now restored following recent technical disruption, and we’re working hard to catch up on publishing. We apologise for the inconvenience caused. Find out more

Recommended product

Popular links

Popular links


Strategic Decisions

Strategic Decisions

Strategic Decisions

The 30 Most Useful Models
Marcel Planellas, ESADE Business School (Ramon Llull University)
Anna Muni
September 2019
Paperback
9781108731959

Experience the eBook and the associated online resources on our new Higher Education website. Go to site For other formats please stay on this page.

    In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.

    • Provides a process model, the 'strategic decisions circle', for choosing the right strategic model
    • Introduces the thirty most widely used and effective strategy models, suitable for use across a wide variety of contexts
    • Designed as a consulting tool, written in a concise style with illustrative graphics

    Reviews & endorsements

    'Planellas and Muni provide a concise, comprehensive, and compelling account of widely used strategic decisions' issues and models. The book is a valuable resource for reflection on the process to follow and the questions to pose. It offers a range of insights enabling frameworks for anyone faced with the responsibility and challenge of making strategic decisions in organizations.' Silviya Svejenova, Copenhagen Business School

    'Busy managers struggle to access the most important ideas they need when they face important choices. In Strategic Decisions, Planellas and Muni accurately and succinctly summarize thirty of the most widely used strategic models, including Porter's Five Forces, Maubourne and Kim's Blue Ocean Strategy, and Chesbrough's Open Innovation. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is an invaluable reference for all MBA students, and a crucial guide for business managers as they confront strategic decisions.' Henry Chesbrough, University of California, Berkeley

    See more reviews

    Product details

    September 2019
    Paperback
    9781108731959
    202 pages
    216 × 138 × 14 mm
    0.27kg
    126 b/w illus.
    Available

    Table of Contents

    • Part I. The Circle of Strategic Decisions:
    • 1. Three stages, three questions
    • 2. Strategic analysis
    • 3. Strategic decisions
    • 4. Strategy implementation
    • 5. How to make strategic decisions
    • Part II. The 30 Most Useful Models:
    • 6. Abell's three dimensions
    • 7. Yin-yang vision
    • 8. Golden circle model
    • 9. PESTEL analysis
    • 10. Scenario analysis
    • 11. SWOT analysis
    • 12. Porter's five forces
    • 13. Cultural web
    • 14. Resource-based view
    • 15. Generic strategies
    • 16. Ansoff's matrix
    • 17. Uppsala model
    • 18. Taxonomy of strategic alliances
    • 19. BCG portfolio matrix
    • 20. McKinsey portfolio
    • 21. Blue ocean strategy
    • 22. Competing for the future
    • 23. Business model canvas
    • 24. Disruptive innovation
    • 25. Open innovation
    • 26. Diffusion of innovations model
    • 27. Phases of growth
    • 28. Value chain
    • 29. 7-S model
    • 30. Balanced scorecard
    • 31. 8-step change model
    • 32. Transient advantages
    • 33. Deliberate and emergent strategies
    • 34. Learning in a double loop
    • 35. Black swan theory
    • Epilogue
    • Notes
    • References to the graphics
    • Acknowledgments
    • About the authors.
      Authors
    • Marcel Planellas , ESADE Business School (Ramon Llull University)

      Marcel Planellas has been a professor in the Department of Strategy and General Management at ESADE Business School (Ramon Llull University), Barcelona since 1986. As a consultant, he has directed strategy reflection processes and has worked as an independent board member.

    • Anna Muni

      Anna Muni is Head of Strategy and Innovation at Batllegroup and a professor of Brand Strategy at BAU Centro Universitario de Diseño de Barcelona (University of Vic – Central University of Catalonia). She has worked on brand creation, strategy, and development for some of the leading names in the mass consumption, tourism, telecommunications, financial services, and public administration sectors.