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Look Inside Engineering Entrepreneurship from Idea to Business Plan
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Engineering Entrepreneurship from Idea to Business Plan
A Guide for Innovative Engineers and Scientists

$40.99 (P)

A. David Mixson, Haitham A. Eletrabi, Jay Clark, Hephzibah Stephen
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  • Date Published: October 2016
  • availability: Available
  • format: Paperback
  • isbn: 9781107651647

$ 40.99 (P)

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About the Authors
  • This book is for engineers and scientists who have the aptitude and education to create new products that could become income-producing businesses for themselves and for investors. The book uses short chapters and gets directly to the point without lengthy and distracting essays. The rapid growth in technology-based business plan contests is a clear sign that there are many wealthy inventors looking to make substantial investments in start-ups based on new inventions by inventors, who lack the funds and knowledge to start a business. The key features of this reference enable readers to sharpen their new idea, turn an idea into a commercial product, conduct patent search and complete a provisional patent application, and collect requisite data and prepare a business plan based on a carefully selected business model. Supporting materials are provided on the book's extensive website (

    • Written by an engineer with a business background and advanced education in business administration, the book provides a simple tested blueprint for engineers to turn their ideas to patent-protected products and a business plan to attract partners or investors
    • Shows engineers and scientists how to obtain patents to protect their inventions before using them as the basis for their businesses
    • Step-by-step worksheets take the reader through the entire process of ideation, product development, patent searches, provisional patent application, and how to prepare a business model
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    Reviews & endorsements

    'A particularly strong contribution the author makes is his attention to the importance of intellectual property, something often missing in the training of scientists, in particular. Not only does he do a good job of explaining the process of patenting, as well as the structure of the United States Patent and Trademark Office and their processes, he spends time outlining the opportunity for pro se applicants. This is often left out of texts of this type. The author clearly has experience in this latter approach … On balance, I consider Professor Swamidass’s book should be considered by any instructor as a candidate for acceptance as either the text, or at least a reference, for a course focused on scientists and/or engineers. That could be true for either graduate students or undergraduates based on the background of the instructor.' Charles E. Hutchinson, Dean Emeritus, Thayer School of Engineering, Dartmouth College, Hanover

    'On balance, this is an easy to follow book which offers a good perspective on how a person interested in technological development should act to surmount all the hurdles and invites the readers to be more confident and to pursue on the road to a new business development … In the book preface, Swamidass states that the book is addressed to innovative engineers and scientists who desire to become income-producing businessman or potential investors. As such, the book meets the expectations, but may also be used by anyone interested in studying to better stimulate their own entrepreneurial/intrapreneurial abilities, potentially leading to business development in technology. I would recommend the book for instructors in entrepreneurship and their students as an important reference, as the book uncovers many of the multifaceted practical aspects of what it takes to become a first-time inventor and first-time business owner. Daniela Cristina Momete, International Small Business Journal: Researching Entrepreneurship

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    Product details

    • Date Published: October 2016
    • format: Paperback
    • isbn: 9781107651647
    • length: 254 pages
    • dimensions: 252 x 177 x 11 mm
    • weight: 0.51kg
    • availability: Available
  • Table of Contents

    1. Engineers create value for investors
    2. Introduction to technological innovation
    3. The seven phases of technological innovation
    4. Engineers add value in stages
    5. Disruptive technological innovators: value creators
    6. Ideas: how do you find them?
    7. Turn your idea into a product
    8. Early detection of market potential A. David Mixson
    9. Illustrative case: tennis racquet customer needs survey
    10. What engineers can do for product development
    11. Intellectual property, patents and trade secret
    12. If you cannot afford a patent attorney
    13. Reading and learning from a granted US patent
    14. Patent search and conclusions before drafting a patent application
    15. Pro se US patent applications do succeed
    16. Macroeconomics for innovators in engineering and science
    17. Customers, target markets and marketing
    18. The power of social media marketing Haitham A. Eletrabi
    19. Market analysis resources
    20. Illustrative case: market analysis for tennis racquets
    21. Competition research
    22. Manufacturing and sourcing
    23. Break-even analysis
    24. Sales and distribution - wholesale, direct and other
    25. Reaching your customer: advertising and promotion
    26. Selecting the pre-start-up model
    27. Key decisions: costs estimation and pricing
    28. The business model versus the business plan
    29. The business plan: the end of phase 3
    30. A business plan is a war plan: anything can change
    31. Making the start-up business financially feasible
    32. What angel investors look for in a phase 4 company seeking funding
    33. Ethics in engineering and business professions
    34. Business as a legal entity in the United States
    35. Pre-start-up business organization and management
    36. An illustrative case: as a start-up
    37. Execution phases 4 to 6
    38. Phase 7: six case studies of mature firms
    39. Comparing phase 7 firms from different industries: Apple and Wal-Mart
    40. Teams and teamwork
    41. Leadership issues in start-up business Jay Clark
    42. What we know about entrepreneurs
    43. Creating value as an engineer in India Hephzibah Stephen.

  • Author

    Paul Swamidass, Auburn University, Alabama
    Paul Swamidass is Professor Emeritus, Raymond J. Harbert College of Business, Auburn University, Alabama. At Auburn University he was the Director of the Thomas Walter Center for Technology Management from 2005 to 2014. His publications include books, an encyclopedia, several technical monographs, and more than one hundred publications in scholarly journals, conference proceedings, etc. As a pro se inventor-applicant, he was granted four US patents since 2009. Based on his success in getting patents from the US Patents Office without an attorney, Swamidass has written articles and papers helpful for the individual pro se inventor in the law journal, John Marshall Review of Intellectual Property Law (2010), and another in


    A. David Mixson, Haitham A. Eletrabi, Jay Clark, Hephzibah Stephen

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