Looking for an examination copy?
If you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact firstname.lastname@example.org providing details of the course you are teaching.
No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.Read more
- Surveys basic mechanisms for protection of intellectual property - patents, copyrights, trade secrets and trademarks - and guides the reader through their strategic exploitation
- Case study approach
- International scope
Reviews & endorsements
"Frank covers a lot of ground in Intellectual Property for Managers and Investors ...But at a slim 165 pages, the book is manageable; its practical guidelines are crisply laid out. And in the somewhat murky world of IP management, that is most definitely a plus."
Suzanne Stevens, Corporate DealmakerSee more reviews
"This book will be a welcome addition to any development lab’s library and should be required reading for senior managers who work in business development. It would also make an excellent reference text for an in-house IP seminar, repeated at regular intervals."
Reardon Smith, NPDP, CMC, Journal of Product Innovation Management
Not yet reviewed
Be the first to review
Review was not posted due to profanity×
- Date Published: September 2012
- format: Paperback
- isbn: 9781107407466
- length: 186 pages
- dimensions: 224 x 170 x 10 mm
- weight: 0.31kg
- availability: Available
Table of Contents
1. Sketching the IP landscape
2. Making the strategic choice
3. Building an IP strategy
5. Surviving IP disputes
6. Giving diligence its due
7. Licensing and related transactions.
Sorry, this resource is locked
Please register or sign in to request access. If you are having problems accessing these resources please email email@example.comRegister Sign in
You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.Continue ×