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Look Inside The Business of Research

The Business of Research
RCA and the VideoDisc

$103.00 (C)

Part of Studies in Economic History and Policy: USA in the Twentieth Century

  • Date Published: August 1986
  • availability: Available
  • format: Hardback
  • isbn: 9780521322829

$ 103.00 (C)
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About the Authors
  • The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.

    Reviews & endorsements

    "The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture

    "Margaret Graham offers an absorbing insider account of a technological innovation that went wrong." The Philadelphia Inquirer

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    Product details

    • Date Published: August 1986
    • format: Hardback
    • isbn: 9780521322829
    • length: 274 pages
    • dimensions: 229 x 152 x 19 mm
    • weight: 0.57kg
    • contains: 17 b/w illus.
    • availability: Available
  • Table of Contents

    Editors' preface
    Preface and acknowledgements
    Introduction
    1. Selectavision VideoDisc: opportunity and risk
    2. David Sarnoff: industrial entrepreneur
    3. Research as prime mover
    4. Laboratory as entrepreneur: videoplayer research begins
    5. Selectavision Holotape: RCA's professional innovation
    6. Everything ventured
    7. All in the family
    8. VideoDisc in the public eye
    9. RCA's 'Manhattan Project'
    10. On the market
    11. Managing R&D: lessons from RCA
    Appendix
    Notes
    Index.

  • Author

    Margaret B. W. Graham

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