Skip to content
Register Sign in Wishlist

Short Introduction to Strategic Management

$88.00 (P)

Part of Cambridge Short Introductions to Management

  • Date Published: September 2013
  • availability: Available
  • format: Hardback
  • isbn: 9781107031364

$ 88.00 (P)
Hardback

Add to cart Add to wishlist

Other available formats:
Paperback, eBook


Looking for an examination copy?

If you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact collegesales@cambridge.org providing details of the course you are teaching.

Description
Product filter button
Description
Contents
Resources
Courses
About the Authors
  • The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

    • Authoritative yet concise introduction to strategic management, combining conventional analytical approaches with dynamic strategy making
    • Special focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets
    • Numerous examples, case studies and key references illustrate issues in specific business contexts and promote an integrative approach to strategy making
    Read more

    Reviews & endorsements

    "The Short Introduction to Strategic Management gives a solid grounding in the strategy field and updates corporate decision makers on how to deal with contemporary challenges in turbulent business environments. This book makes a valuable contribution to the management literature." - Richard A. Bettis, Ellison Distinguished Professor of Strategy and Entrepreneurship, Kenan-Flagler Business School, University of North Carolina at Chapel Hill

    "Andersen provides a whistle stop tour of strategy, more useful to the partially knowledgeable than the complete beginner. The text is readable and authoritative. With more than 300 references, little is left out. A valuable addition to your bookshelf." - Andrew Campbell, Director, Ashridge Strategic Management Centre

    "This book gives a comprehensive overview of the difficulties and options in defining and implementing successful and resilient business strategies. Organizations differ and conditions change, so there is no one-size-fits-all approach as demonstrated in the book. Yet, it provides strong guidelines as to where to 'look' for relevant solutions and approaches." - Hans Læssøe, Senior Director, Strategic Risk Management, The LEGO Group

    "The integrative strategy approach where autonomous entrepreneurial initiatives interact with central strategy making processes to form a dynamic system is interesting … it provides a useful framework for thinking about how to set up a responsive organization." - Robert A. Burgelman, Edmund W. Littlefield Professor of Management, Graduate School of Business, Stanford University

    See more reviews

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity

    ×

    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?

    ×

    Product details

    • Date Published: September 2013
    • format: Hardback
    • isbn: 9781107031364
    • length: 316 pages
    • dimensions: 216 x 140 x 19 mm
    • weight: 0.51kg
    • contains: 93 b/w illus.
    • availability: Available
  • Table of Contents

    Preface
    1. The strategy concept
    2. Strategy formulation
    3. Strategy execution
    4. Integrative strategy
    5. Multinational corporate strategy
    6. Strategic leadership
    Index.

  • Resources for

    Short Introduction to Strategic Management

    Torben Juul Andersen

    General Resources

    Instructor Resources

    Find resources associated with this title

    Type Name Unlocked * Format Size

    Showing of

    Back to top

    *This title has one or more locked files and access is given only to instructors adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.


    These resources are provided free of charge by Cambridge University Press with permission of the author of the corresponding work, but are subject to copyright. You are permitted to view, print and download these resources for your own personal use only, provided any copyright lines on the resources are not removed or altered in any way. Any other use, including but not limited to distribution of the resources in modified form, or via electronic or other media, is strictly prohibited unless you have permission from the author of the corresponding work and provided you give appropriate acknowledgement of the source.

    If you are having problems accessing these resources please email lecturers@cambridge.org

  • Author

    Torben Juul Andersen, Copenhagen Business School
    Torben Juul Andersen is Professor of Strategy and International Management at the Copenhagen Business School where he teaches an MBA course in Strategic Management, and he is Associate Dean of the MBA Program. He has held positions as Vice President at Citibank/Citicorp Investment Bank, London, Senior Vice President at Unibank A/S, Managing Director of SDS Securities A/S, Copenhagen and Senior Consultant at PHB Hagler Bailly, Arlington. He is the author of numerous articles and books including Strategic Risk Management Practice (Cambridge University Press, 2010), Perspectives on Strategic Risk Management (2006) and Global Derivatives: A Strategic Risk Management Perspective (2005).

Sign In

Please sign in to access your account

Cancel

Not already registered? Create an account now. ×

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email lecturers@cambridge.org

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.

Cancel

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×