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New Media Campaigns and the Managed Citizen

New Media Campaigns and the Managed Citizen

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Part of Communication, Society and Politics

  • Date Published: October 2005
  • availability: Available
  • format: Hardback
  • isbn: 9780521847490

$ 81.00 (P)

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About the Authors
  • The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases.

    • Investigates the impact of new media on political knowledge and democratic engagement
    • Gives an insider's view of how information technology is used in political campaigns
    • Examines how politicians and lobbyists use the Internet to manipulate people
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    • Winner of the 2006 American Sociological Association Best Book Award in the Communication and Information Technologies Section

    Reviews & endorsements

    "Howard's book is a masterful thick description of the inevitable confluence of two powerful institutions in American politics -- the networked computer and the political campaign establishment. He tracks the growth of hypermedia, implanted campaigns, political redlining and explains the meaning of your political 'data shadow.' He follows the struggles of the community of young high-tech consultants as they try to balance the need to make a living, to win elections, and also follow their shared ideals about empowering a better informed electorate. It is an important story. He is a great story teller. And he has an amazingly keen eye for enriching our theoretical understanding of the evolving digital public sphere."
    W. Russell Neuman, University of Michigan

    "Howard cogently outlines the possibilities, and particularly the potential dangers, of new technologies for deliberative democracy. Using an ethnographic approach, the author provides an understanding of the organizational norms and personal perspectives of key operators engaged in political campaigning through electronic means."

    "...The strengths of this book are many. It overflows provocative theoretical claims....interviews with consultants and case studies organizations produce fascinating innovative way to reseach decentralized communities..."
    --John Sides, George Washington University, Political Science Quarterly

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    Product details

    • Date Published: October 2005
    • format: Hardback
    • isbn: 9780521847490
    • length: 286 pages
    • dimensions: 236 x 157 x 20 mm
    • weight: 0.505kg
    • contains: 10 tables
    • availability: Available
  • Table of Contents

    Introduction: the hypermedia campaign
    1. Political communication and information technology
    2. Producing the hypermedia campaign
    3. Learning politics from the hypermedia campaign
    4. Organizational communication in the hypermedia campaign
    5. Managed citizenship and information technology
    Appendix: Method notes on studying information technology and political communication.

  • Instructors have used or reviewed this title for the following courses

    • Campaigns & Elections
    • Digital Democracy
    • Mass Media & Politics
    • Political Communication in America
  • Author

    Philip N. Howard, University of Washington
    Philip N. Howard is an assistant professor in the Communications Department at the University of Washington. He has published an edited collection with Steve Jones entitled Society Online: The Internet in Context (2003) as well as articles in New Media & Society, American Behavioral Scientist and the Annals of the American Academy of Political and Social Science. Howard has worked as a consultant to the World Resources Institute, the Canadian International Development Agency, and has served on the advisory board of the Survey 2000 and Survey 2001 Projects.


    • Winner of the 2006 American Sociological Association Best Book Award in the Communication and Information Technologies Section
    • Winner of the International Communication Association Outstanding Book Award 2008

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