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Serious Money

Serious Money
Fundraising and Contributing in Presidential Nomination Campaigns

$35.99 (C)

  • Date Published: September 1995
  • availability: Available
  • format: Paperback
  • isbn: 9780521497800

$ 35.99 (C)

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About the Authors
  • Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

    • Unique surveys of individuals who make contributions to presidential campaigns
    • Up-to-date information and analysis of the 1992 and 1988 elections
    • Analyses how resources dictate fundraising methods used by candidates
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    Product details

    • Date Published: September 1995
    • format: Paperback
    • isbn: 9780521497800
    • length: 200 pages
    • dimensions: 229 x 152 x 12 mm
    • weight: 0.3kg
    • contains: 9 b/w illus. 24 tables
    • availability: Available
  • Table of Contents

    Figures and tables
    1. Introduction
    2. Regulatory environment
    3. The contributor pool
    4. Mobilizing the pool: methods of soliciting campaign funds
    5. Candidate resources
    6. Recruiting contributors and solicitors: candidate and individual decisions
    7. Conclusion
    Works cited

  • Authors

    Clifford W. Brown, Union College, Rhode Island

    Lynda W. Powell, University of Rochester, New York

    Clyde Wilcox, Georgetown University, Washington DC

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