Cambridge Catalog  
  • Your account
  • View basket
  • Help
Home > Catalog > The Myth of the Ethical Consumer Paperback with DVD
The Myth of the Ethical Consumer Paperback with DVD


  • 28 b/w illus. 23 tables
  • Page extent: 253 pages
  • Size: 228 x 152 mm
  • Weight: 0.44 kg

1 Paperback, 1 DVD-ROM

 (ISBN-13: 9780521747554)

Unavailable - out of print February 2018

$51.99 (P)

Do consumers really care where products come from and how they are made? Is there such a thing as an ‘ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the ‘ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. A half-hour documentary capturing interviews with consumers in eight countries is included on an accompanying DVD.


List of figures; List of tables; Preface; 1. The appeal and reality of ethical consumerism; 2. Social consumerism in the context of corporate responsibility; 3. Are we what we choose? Or is what we choose what we are?; 4. Ethical consumers or social consumers? Measurement and reality; 5. Rationalization and justification of social (non) consumption; 6. The ethical consumer, politics and everyday life; 7. Tastes, truths and strategies; Appendix; Index; References; Notes.

Prize Winner

Winner, 2012 Best Book Award, SIM Division, Academy of Management

printer iconPrinter friendly version AddThis