Skip to content

Online ordering will be unavailable from 0800 on 09/12/2023 to 1700 on 10/12/2023 GMT.

To place an order, please contact Customer Services.

UK/ROW directcs@cambridge.org +44 (0) 1223 326050 | US customer_service@cambridge.org 1 800 872 7423 or 1 212 337 5000 | Australia/New Zealand enquiries@cambridge.edu.au 61 3 86711400 or 1800 005 210, New Zealand 0800 023 520

Cart 
Register Sign in
Add to wishlist Find sales consultant
× This is a Sterling guide price. You will be invoiced in the appropriate currency for your country.
  • ISBN:9781108441759
  • Format:eBooks
  • Subject(s):Business Studies
  • Qualification:Cambridge IGCSE
  • Author(s):Mark Fisher, Veenu Jain, Medi Houghton
  • Available from: July 2018

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.

Add to wishlist Find sales consultant
× This is a Sterling guide price. You will be invoiced in the appropriate currency for your country.

Send a Query

formRow
×
  • DESCRIPTION

    This Cambridge Elevate enhanced edition contains exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This digital resource contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.

  • Contents
  • FEATURES
    • Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.

    • Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.

    • Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.

    • Activities build key skills required by the assessment objectives - application, analysis and evaluation.

    • Learning objectives provide clear aims at the very outset.

    • Introductions make the content covered in the chapters relevant to real life.

    • Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.

    • Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.

    • Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks. Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.

    • Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.

  • CONTENTS
    • Introduction
    • Section 1. Understanding business activity: 1. Business activity
    • 2. Classification of businesses
    • 3. Enterprise, business growth and size
    • 4. Types of business organisation
    • 5. Business objectives and stakeholder objectives
    • Exam-style case study, Section 2. People in business: 6. Motivating workers
    • 7. Organisation and management
    • 8. Recruitment, selection and training of employees
    • 9. Internal and external communication
    • Exam-style case study
    • Section 3. Marketing: 10. Marketing, competition and the customer
    • 11. Market research
    • 12. Marketing mix: product and price
    • 13. Marketing mix: place and promotion
    • 14. Marketing strategy
    • Exam-style case study
    • Section 4. Operations management: 15. Production of goods and services
    • 16. Costs, scale of production and break-even analysis
    • 17. Achieving quality production
    • 18. Location decisions
    • Exam-style case study
    • Section 5. Financial information and decisions: 19. Business finance: needs and sources
    • 20. Cash-flow forecasting and working capital
    • 21. Income statements
    • 22. Statement of financial position
    • 23. Analysis of accounts
    • Exam-style case study
    • Section 6. External influences on business activity: 24. Economic issues
    • 25. Environmental and ethical issues
    • 26. Business and the international economy
    • Exam-style case study
    • 27. Preparing for assessment
    • Glossary
    • Index
    • Acknowledgements.
Coursebook with Digital Access (2 Years)

Coursebook with Digital Access (2 Years)

View product
Workbook

Workbook

View product
Digital Teacher’s Resource

Digital Teacher’s Resource

View product
Revision Guide

Revision Guide

View product
Coursebook

Coursebook

View product
This site uses cookies to improve your experience. Read more Close

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×