- Subject(s):Business and Economics
- Qualification:Cambridge AS and A Level
- Author(s):Sue Stewart, Fiona Warburton, John D. Smith
- Available from: January 2016
Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017.
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Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.
Links to Key Concepts included throughout to enhance understanding of the syllabus
Contains up-to-date case studies and examples encouraging subject-based knowledge as well as a truly international approach
Develops practical and technical skills relevant to the travel and tourism industry dealing with a range of complex situations and problems
Assessment tasks at the end of each chapter to help students evaluate their own progress and mastery of Key Concepts
Wide variety of stimulating activities to check and facilitate students’ understanding
Definitions of Key Terms included throughout and positioned in context support English as an Additional Language learners
- Chapter 1. Features of the industry
- Chapter 2. Principles of customer service in travel and tourism
- Chapter 3. Destination marketing
- Chapter 4. Destination management
- Chapter 5. Planning and managing a travel and tourism event
John D. Smith has over 35 years of teaching experience in Travel and Tourism related curriculum. He is an experienced examiner and consultant. He has co-authored several textbooks and has several articles to his credit.
Sue Stewart is an experienced examiner, moderator, developer and overseas trainer. She has extensive experience of both working in the Travel and Tourism industry as well as teaching. She has also authored several textbooks on the subject.
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