- ISBN:9781009102797
- Format:eBooks
- Subject(s):Vocational
- Qualification:Cambridge Nationals
- Author(s):Mark Tippins, Karen Tullett, Julie Whatford
- Available from: June 2022
Activity-based series, mapped to specification, developed with teachers, exam skills, first teach September 2022. Endorsed by OCR.
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×- Contents
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- How to use this book
- R067 Enterprise and marketing concepts
- TA1 Characteristics, risk and reward for enterprise
- TA2 Market research to target a specific customer
- TA3 What makes a product financially viable
- TA4 Creating a marketing mix to support a product
- TA5 Factors to consider when starting up and running an enterprise
- R068 Design a business proposal
- TA1 Market research
- TA2 How to identify a customer profile
- TA3 Develop a product proposal
- TA4 Review whether a business proposal is financially viable
- TA5 Review the likely success of the business proposal
- R069 Market and pitch a business proposal
- TA1 Develop a brand identity to target a specific customer profile
- TA2 Create a promotional campaign for a brand and product
- TA3 Plan and pitch a proposal
- TA4 Review a brand proposal, promotional campaign and professional pitch
- Glossary
- Index
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