Product description

This book introduces key concepts required by managers of language teaching organizations, covering topics from strategic and operational financial management, sales and marketing and customer service through to academic and human resource management. It is designed for Directors and Assistant Directors of Studies, Academic Directors, and School Owners, including those moving into a management role from teaching or administration. It is written in a clear and straightforward style making it easy for busy managers to digest.

Key features

• Relates theory to real-life scenarios and case studies, inviting managers to reflect on these in the context of their own work situation.
• Draws on the experience of leading international specialists in language teaching management.
• Considers the factors that make a language teaching organization effective and deals with each of these in turn.