Skip to content
Register Sign in Wishlist

Strategy as Practice
Research Directions and Resources

Ann Langley, Gerry Johnson, Leif Melin, Richard Whittington, Stephen R. Barley, Kathleen M. Eisenhardt, Dennis A. Gioia, Kumar Chittipeddi, Leslie S. Oakes, Barbara Townley, David J. Cooper, Dalvir Samra-Fredericks, Julia Balogun, Peter T. Bürgi, Claus D. Jacobs, Johan Roos
View all contributors
  • Date Published: August 2007
  • availability: Available
  • format: Paperback
  • isbn: 9780521681568


Add to wishlist

Other available formats:
Hardback, eBook

Looking for an inspection copy?

This title is not currently available on inspection

Product filter button
About the Authors
  • Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marginalized. Strategy as Practice argues the reverse: that research on strategy needs to take seriously what strategists do and the effects of what they do. Written by a distinguished team of researchers and educators, this book sets out a research agenda, provides guidelines on theoretical perspectives and alternative methodologies for research on practice as well as commentaries on published illustrative papers that exemplify the practice perspective. Strategy as Practice will be essential reading for doctoral students, researchers and academics who wish to understand or undertake research in this important field of management research.

    • The first book to offer an expert analysis of the bodies of theory relevant to the study of Strategy as Practice
    • Authored by four prominent strategy authors and academics, with commentaries on selected 'classic' research papers
    • Offers guidelines on research methodologies and future directions for the Strategy as Practice movement
    Read more

    Reviews & endorsements

    'This is a marvellous book in many ways. The simultaneous attention to epistemology, theory and methodology are quite unique. If you want to understand the epistemological underpinnings of strategy-as-practice, the underlying theoretical schools of thought, and the methodological implications for conducting empirical research, this is it. The annotated exemplary papers concretize the distinctive features of strategy-as-practice and provide guiding examples for those wanting to engage in relevant empirical research. It will be a landmark contribution to what is probably the most exciting area of research in strategy today.' Haridimos Tsoukas, Professor of Organisation Studies, University of Warwick and ALBA, Greece

    'Strategy as Practice explores the relationship between strategy and the day-to-day performance of organizational work and provides useful ways of connecting previous and future research to this significant agenda. This book is an important contribution to the scholarly efforts to theorize the relationship between what people do and the patterns that their actions create.' Martha S. Feldman, Johnson Chair for Civic Governance and Public Management University of California, Irvine

    'As researchers studying business strategy have devoted more and more effort to statistical analyses of readily available databases, their findings have come to emphasize highly rationalized interpretations of past events. One result has been prescriptions that advocate results to achieve without offering guidance about how to achieve these results. The Strategy as Practice movement calls on researchers to pay more attention to how people develop and pursue strategic goals in real life. This thrust is a much-needed addition to the portfolio of strategy research, and this book shows that such research promises intellectual challenge as well as practical utility.' William Starbuck, Professor in Residence, Lundquist College of Business, University of Oregon

    'The strategy community (academics, consultants, practitioners) tend to work in separate silos with limited crossover. The authors have succeeded in breaking across these seemingly impenetrable silos. They find common ground in the community and through their excellent analysis of research methods attempt to find out 'what people do in relation to strategy'. They discuss the methodological issues and provide examples of the value of such cross-silo research projects. Strategy as Practice will fundamentally change the cogitative map of the reader and will increase the rate and quality of knowledge-transfer between these sub-sections of the strategy community.' Dr Rehan ul-Haq, Strategy & Alliances Academic and Consultant, Birmingham Business School, University of Birmingham

    See more reviews

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Date Published: August 2007
    • format: Paperback
    • isbn: 9780521681568
    • length: 260 pages
    • dimensions: 244 x 170 x 14 mm
    • weight: 0.42kg
    • contains: 12 b/w illus. 8 tables
    • availability: Available
  • Table of Contents

    Part I:
    1. Introducing the Strategy as Practice Perspective:
    2. Practical theories
    3. Doing research on doing strategy
    Part II. Introduction to the Papers:
    4. Technology as an occasion for structuring: evidence from observations of CT scanners and the social order of radiology departments Stephen R. Barley
    5. Making fast strategic decisions in high-velocity environments Kathleen M. Eisenhardt
    6. In search of rationality: the purposes behind the use of formal analysis in organizations Ann Langley
    7. Sensemaking and sensegiving in strategic change initiation Dennis A. Gioia and Kumar Chittipeddi
    8. Business planning as pedagogy: language and control in a changing institutional field Leslie S. Oakes, Barbara Townley and David J. Cooper
    9. Strategizing as lived experience and strategists' everyday efforts to shape strategic direction Dalvir Samra-Fredericks
    10. Organizational restructuring and middle manager sensemaking Julia Balogun and Gerry Johnson
    11. From metaphor to practice in the crafting of strategy Peter T. Bürgi, Claus D. Jacobs and Johan Roos
    Part III:
    12. Reflections

  • Authors

    Gerry Johnson, Lancaster University
    Gerry Johnson is Sir Roland Smith Professor of Strategic Management at the School of Management, University of Lancaster.

    Ann Langley, HEC Montreal, Canada
    Ann Langley is Professor of Strategic Management and Research Methods at HEC Montréal.

    Leif Melin, Jönköping International Business School, Sweden
    Leif Melin is Professor of Strategy and Organization at the Department of Entrepreneurship, Marketing and Management, Jönköping International Business School, Jönköping University.

    Richard Whittington, University of Oxford
    Richard Whittington is Professor of Strategic Management at the Saïd Business School, University of Oxford.


    Ann Langley, Gerry Johnson, Leif Melin, Richard Whittington, Stephen R. Barley, Kathleen M. Eisenhardt, Dennis A. Gioia, Kumar Chittipeddi, Leslie S. Oakes, Barbara Townley, David J. Cooper, Dalvir Samra-Fredericks, Julia Balogun, Peter T. Bürgi, Claus D. Jacobs, Johan Roos

Related Books

also by this author

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×
warning icon

Turn stock notifications on?

You must be signed in to your Cambridge account to turn product stock notifications on or off.

Sign in Create a Cambridge account arrow icon

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.