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Investigating differences in brain activity between physical and digital prototyping in open and constrained design tasks

Published online by Cambridge University Press:  16 May 2024

Henrikke Dybvik ,
Adam McClenaghan ,
Mariya Stefanova Stoyanova Bond ,
Asbjørn Svergja ,
Tripp Shealy ,
Chris Snider ,
Pasi Aalto ,
Martin Steinert  and
Mark Goudswaard
Henrikke Dybvik*
Affiliation:
Norwegian University of Science and Technology, Norway University of Bristol, United Kingdom
Adam McClenaghan
Affiliation:
University of Bristol, United Kingdom
Mariya Stefanova Stoyanova Bond
Affiliation:
Norwegian University of Science and Technology, Norway
Asbjørn Svergja
Affiliation:
Norwegian University of Science and Technology, Norway
Tripp Shealy
Affiliation:
Virginia Tech, United States of America
Chris Snider
Affiliation:
University of Bristol, United Kingdom
Pasi Aalto
Affiliation:
Norwegian University of Science and Technology, Norway
Martin Steinert
Affiliation:
Norwegian University of Science and Technology, Norway
Mark Goudswaard
Affiliation:
University of Bristol, United Kingdom
*
henrikke.dybvik@bristol.ac.uk

Abstract

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This article presents an fNIRS experiment investigating cognitive differences between physical and digital prototyping methods in designers (N=25) engaged in open and constrained design tasks. Initial results suggest that physical prototyping yields increased hemodynamic response (i.e., brain activity) compared to digital design, and that constrained design yields increased hemodynamic response compared to open design, in the prefrontal cortex. Further work will seek to triangulate results by investigating potential correlations to design processes and design outputs.

Keywords

design cognitionprototypingvirtual prototypingcomputer-aided design (CAD)design activities
Type
Human Behaviour and Design Creativity
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 945 - 954
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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