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Misdiagnosing the problem of why behavioural change interventions fail
Published online by Cambridge University Press: 30 August 2023
Abstract
Routes to achieving any sort of meaningful success in the enterprise of behavioural change requires an understanding of the rate of failure, and why failures occur. This commentary shows that there is more to diagnosis of failures than fixating on micro- rather than the macro-level behaviours.
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- Open Peer Commentary
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- Copyright © The Author(s), 2023. Published by Cambridge University Press
References
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Target article
The i-frame and the s-frame: How focusing on individual-level solutions has led behavioral public policy astray
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Author response
Where next for behavioral public policy?