This chapter focuses on two key examples of the manifestation of African culture in the African diaspora: the rapid spread of Nollywood movies to other parts of the world and the work of a new generation of transnationalist diaspora artists based both in Africa and throughout the Western world. These two examples and other topics related to culture and cultural production, such as identity, religion, art, and poetry, illustrate how various aspects of African culture are spreading to other parts of the world.

Nollywood

Nollywood, now ranked as the third largest movie production industry in the world after Hollywood and Bollywood, is predominantly based in Nigeria, and it has become truly global. It has become arguably the most powerful contemporary form of spreading African worldviews, recuperating older values, propagating newer ones, and celebrating multivalent stories. Nollywood films have traveled widely and combine an adept manipulation of African languages with images and scenes that reveal African landscapes and storylines that are grounded in the rich valences of African culture. One can purchase the films in stores in European and American cities as well as across Africa. Given the large number of films and topics, I will draw examples from the Yoruba productions to avoid excessive generalizations.