Skip to main content Accessibility help
×
Hostname: page-component-76fb5796d-r6qrq Total loading time: 0 Render date: 2024-04-27T16:17:14.799Z Has data issue: false hasContentIssue false

2 - Media Texts for Women by Women

from Part I - Media and Gender (In)Justice

Published online by Cambridge University Press:  05 November 2011

K. Durga Bhavani
Affiliation:
Department of English, Osmania University, Hyderabad
C. Vijayasree
Affiliation:
Department of English, Osmania University, Hyderabad
Get access

Summary

There is an interesting contrast between the fictional portrait of women in media and the roles they play in the creation of media texts. In this essay, I shall speculate on the reasons for this divide and on ways to bridge it creatively, taking examples from television.

Women in Soap Operas

Let us consider the fictional portraits first. Much analysis of the portrayal of women in the media confines itself to the vapid and insensitive characters created for popular soap operas by poor writers (or by cynical teams of uncoordinated writers). One is unsure if any of the writers of these soap operas are actually women, although there does seem to be at least one woman producer behind these serials. If we are to move away from saasbahu and family sagas which often seem completely unreal, we need to have authentic writers who know the contexts that they are writing about – some of these may be men, but surely there would be a majority of women writers here.

This is not to say that we should not have saas-bahu sagas. The fact that they have an audience suggests the relevance of the theme. Human relationship is the broad area of the soap opera – human relationships rooted in local realities. Infidelity, loss, honour, society, family – these are also the themes of the great classic novels.

Type
Chapter
Information
Woman as Spectator and Spectacle
Essays on Women and Media
, pp. 16 - 24
Publisher: Foundation Books
Print publication year: 2010

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×