A recent magazine article evokes the perennial mystery of human desire by asking why a movie star who “has it all” — “a perfect body, happy marriage, wealth,” and “success” — is “not yet satisfied.” Beginning with a play of words, “Why Demi Moore Wants More,” the article ends by finding the word more “elusive.” This elusive more is the subject of my essay, which links a desire for more to determinism as a doctrine of causation common to literary naturalism, behavioral psychology, modern advertising, and consumerism. Once consumption figures in a discussion of literary naturalism, at issue in this essay, the lines of argument move centrifugally in various directions to include such seemingly far-flung and unrelated matters as the Vietnam War, kleptomania, the “packaging” of American politics, women's fashion, material culture studies, fitness diets, images of burning bodies, the commodification of books, Jane Fonda's self-transformations, and indecent proposals to Demi Moore. All these matters converge at a single point of origin where a woman character, an American literary heroine, stands and looks. The consequences of this simple, ordinary act — which leads the woman to consume and be consumed — seem to me laden with literary and cultural meanings I must necessarily condense. To do so, my first tactical move will be to leap over an entire century in order to compare Theodore Dreiser's famous novel Sister Carrie, published in 1900, with a contemporary story that leaves one shaken by its brilliance and horror. I ask the reader to imagine the gap between the two texts as an ellipsis - a dot, dot, dot - filled in by decades of turbulent historical change that have redefined what an American heroine wants but not why she wants more.