In this paper, I suggest that Hegel’s concept of sensation (Empfindung) can be fruitfully read against the background of the recent distinction between state vs. content nonconceptualism. I) I provide a brief outline of the distinctions that characterize the debate between state and content nonconceptualism. II) I discuss Hegel’s concept of sensation, arguing that Hegel’s concept of sensation is compatible with a certain version of content conceptualism that is combined with a ‘weak’ state nonconceptualism for adult, rational subjects and with a ‘strong’ state nonconceptualism for non-rational animals and infants. III) I conclude my paper by illustrating some features of Hegel’s conception of mental content starting from distinctions that characterize the debate on state vs. content nonconceptualism.