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Cambridge Short Introductions are concise and authoritative guides to the core subjects in Business and Management; written by experts from the world’s leading business schools.
This Short Introduction to Strategic Management provides an expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making.
- Presents key concepts and theories in an accessible manner, ready to be applied in management practice
- Include many short real-world examples to illustrate issues in specific business contexts and to support both independent and group learning
Torben Juul Andersen is Professor of Strategy and International Management at the Copenhagen Business School.
