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Reframing rationality: Exogenous constraints on controlled information search

Published online by Cambridge University Press:  25 October 2022

Yi Yang Teoh Open the ORCID record for Yi Yang Teoh [Opens in a new window] ,
Ian D. Roberts Open the ORCID record for Ian D. Roberts [Opens in a new window]  and
Cendri A. Hutcherson
Yi Yang Teoh
Affiliation:
Department of Psychology, University of Toronto, Toronto, ON M5S 1A1, Canada yang.teoh@mail.utoronto.ca
Ian D. Roberts
Affiliation:
Department of Psychology, University of Toronto Scarborough, Scarborough, ON M1C 1A4, Canada iandavidroberts@gmail.com
Cendri A. Hutcherson
Affiliation:
Department of Psychology, University of Toronto Scarborough, Scarborough, ON M1C 1A4, Canada iandavidroberts@gmail.com Department of Marketing, Rotman School of Management, University of Toronto, Toronto, ON M5S 3E6, Canada c.hutcherson@utoronto.ca
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Abstract

Bermúdez argues that framing effects are rational because particular frames provide goal-consistent reasons for choice and that people exert some control over the framing of a decision-problem. We propose instead that these observations raise the question of whether frame selection itself is a rational process and highlight how constraints in the choice environment severely limit the rational selection of frames.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 45 , 2022 , e242
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Copyright
Copyright © The Author(s), 2022. Published by Cambridge University Press

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