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Global Brands: The Evolution of Multinationals in Alcoholic Beverages. By Teresa da Silva Lopes. New York: Cambridge University Press, 2007. xxii + 303 pp. Illustrations, tables, appendix, bibliography, notes, index. Cloth, $50.00. ISBN: 978-0-521-83397-4.

Published online by Cambridge University Press:  14 April 2011

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Book Review
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Copyright © Harvard Business School 2009

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