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Marketing Sewing Machines in the Post-Civil War Years

Published online by Cambridge University Press:  24 July 2012

Elizabeth M. Bacon
Affiliation:
Historian, Air Defense Command, Mitchel Field, N. Y.

Extract

The development in the nineteenth century of new manufactured products which were made in large quantities and under increasing competition as the decades passed brought great changes in marketing organization, in the financing of marketing, and in selling methods. Since there was no adequate experience, no precedent, to go by, the changes that came were largely improvised and experimental. Some of the problems that arose and attempts at solving them are well illustrated by what happened in the marketing of sewing machines.

Type
Research Article
Copyright
Copyright © The President and Fellows of Harvard College 1946

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References

1 This article is based on the author's typescript doctoral thesis, submitted in 1942, The Growth of Household Conveniences in the United States, 1865-1900, a copy of which is in the library of Radcliffe College.

2 A picture of this exhibit appeared in the souvenir anniversary edition of The Singer Light (1941), the house organ of the Singer Sewing Machine Company.