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Stephen L. Harp. Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France. Baltimore, Md.: John Hopkins University Press, 2001. xiii + 356 pp. ISBN 0-8018-6651-0, $39.95.

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Stephen L. Harp. Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France. Baltimore, Md.: John Hopkins University Press, 2001. xiii + 356 pp. ISBN 0-8018-6651-0, $39.95.

Published online by Cambridge University Press:  18 February 2015

Roy Church
Roy Church*
Affiliation:
University of East Anglia
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Reviews
Information
Enterprise & Society , Volume 4 , Issue 1 , 01 March 2003 , pp. 148 - 149
Copyright
Copyright © The Author(s) 2003. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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